04.01.24
Koel USA Inc., a subsidiary of Koel Colours Private Ltd., has chosen Univar Solutions to exclusively distribute its pigments and colorants used in cosmetics and personal care formulations.
Koel Colours is a leading global cosmetic pigment manufacturer for the beauty and personal care industry with a full range of colorant solutions, including organic, effect and specialty pigments, water-based pigment dispersions, water soluble dyes and oil soluble and natural colorants.
"Today's consumers are looking for more modern and personalized cosmetic products that are simple to use and apply," said James Peterson, global vice president of CARE for Univar Solutions. "As a leading global distributor of specialty ingredients, we recognize the growing worldwide need for high quality sustainable color cosmetic products. Pigments and dyes are a staple of leading cosmetic products and are fundamental to the success of many brands. We are excited to add Koel Colours to our comprehensive portfolio, allowing us to bring more unique and innovative solutions to our color cosmetics customers."
Through the partnership, both companies plan to streamline the technical and personnel support through collaboration, enhancing a strong customer experience blended with coloring solutions to meet US Food and Drug Administration (USFDA) quality standards. With colorants, beauty manufacturers and brands can also offer more authenticity and individuality with cosmetic beauty products through color palette options and keeping up with the latest makeup contouring and eye differentiation trends, officials said.
"Now as a US partner, Koel Colours is well-positioned to support Univar Solutions in the US beauty and personal care market," said Jay Sanjeev Mehta, sales and marketing manager – Americas and Europe for Koel Colours. "Koel Colours is constantly striving to deliver quality coloring solutions in personal care and cosmetics applications to our customers as we have a multi-national presence with global quality accreditation. Optimizing the span of robust capabilities of Univar Solutions in the United States, we hope to support each and every formulator in the country."