04.06.24
Hygiene soap brand Lifebuoy, owned by Happi Top Company Unilever – in collaboration with telehealth service Halodoc and the Bandung Health Polytechnic – has unveiled a
campaign to fortify parents and caregivers across Indonesia with tools for pre-emptive health management. This marks what the brand calls a “significant stride” in accessible healthcare.
At the heart of the campaign, called "Sentuhan Sehat," are reusable thermometers and access to Halodoc's teleconsultation services, offering a vital lifeline for early detection of fever symptoms tied to common, yet preventable ailments like diarrhea.
Lifebuoy will reach communities in Bandung, West Java, to distribute more than 2,000 specially designed soap packs, impacting at least 6,000 Indonesians, for use by parents for children and families at home. Each soap pack comes integrated with a reusable thermometer and a QR code affixed to its packaging. This code serves as a key to unlock complimentary health consultations with Halodoc's medical professionals, effectively placing invaluable healthcare advice within reach, the company said.
"Sentuhan Sehat is fully aligned with Lifebuoy's commitment to protect the health of Indonesian families,” said Erfan Hidayat, head of skin cleansing at Unilever Indonesia. “Through the collaboration between Lifebuoy, Halodoc, and Bandung Health Polytechnic as distribution partners, we aim to educate parents to be more attentive to the health of their children and families and not hesitate to consult with doctors. The convenience of telehealth services is believed to address the high anxiety of parents regarding their children's health, which ultimately leads to self-medication behaviors. Hopefully, this collaboration can make people realize that disease prevention is just as important as treatment and open access for more people to obtain accurate health information and care."
From 2022 to early 2024, Lifebuoy's free health consultation service in collaboration with Halodoc has offered about 185,000 consultations to Indonesian families. Lifebuoy says it’s committed to making a bigger impact in the coming years by developing better handwashing habits, improving hygiene and protecting against preventable diseases.