04.09.24
L'Oréal Paris and McCann Agency is inviting women to share stories of the failures they have experienced throughout their lives, highlighting how challenges can be a critical component of success, in a new campaign called “Worth It Résumé.”
Born from the insight that 81% of women feel more pressure not to fail than men per KPMG, the initiative is the latest from L’Oréal Paris in its efforts to champion women’s worth.
In the footsteps of the brand’s “Lessons of Worth,” the campaign’s aim is to encourage women to become entrepreneurs without fear of failure, and to give them the confidence to overcome obstacles. Long celebrating women’s empowerment, the “Worth It Résumé” campaign is focused on shifting the narrative of what that looks like for women by inspiring women around the world to reframe their mindset around the journey to self-worth.
The campaign features leading women from around the globe sharing their “résumés” on LinkedIn. Before highlighting their greatest achievements, they will fill their résumés with the struggles and setbacks that led them to their successes today.
Delphine Viguier-Hovasse, global brand president of L’Oréal Paris, and L’Oréal Paris ambassadors including Eva Longoria, Andie MacDowell, Helen Mirren, Jane Fonda, Aja Naomi King and Kate Winslet will each be sharing their own “Worth It Résumé,” highlighting their personal stories.
“For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth,” said Delphine Viguier-Hovasse, global brand president, L’Oréal Paris. “Inspired by the brand’s iconic tagline, “Because I’m Worth It”, which mission is to value self-confidence and give every woman the power to express their worth, the “Worth It Resume” aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the steppingstones to success.”
Starting today, the L’Oréal Paris ambassadors and executives will be sharing their “Worth It Résumés” on LinkedIn, inviting women around the globe to join in by sharing their own stories using #WorthItResume across social platforms.
Watch the promotional video here.
Watch the promotional video here.