04.15.24
Sally Hansen has forged its first sports partnership with college basketball player Jared McCain, who has been named its new brand ambassador.
According to the brand, his style and fearless self-expression make him ideal for the role.
This collaboration is Sally Hansen’s first NIL sponsorship deal with an athlete. As the landscape of collegiate athletics evolves, Sally Hansen says it’s “leading the charge” in embracing individuality and inspiration within the realm of sports sponsorships.
McCain will serve as a brand ambassador for Sally Hansen, promoting inclusivity and self-expression both within the sports community and beyond.
McCain will serve as a brand ambassador for Sally Hansen, promoting inclusivity and self-expression both within the sports community and beyond.
"At Sally Hansen, we create accessible salon-quality products and believe individuals should feel empowered to express their creativity and personality,” said senior vice president of Coty US consumer beauty, Kevin Shapiro, in a statement. “Jared McCain caught our eye with his striking nail styles, showcasing his vibrant self-expression, all while simultaneously shining as a standout player on the court. He’s continued to remain true to himself, and we’re thrilled to welcome him to the Sally Hansen family."