04.16.24
Lifestyle brand California Naturals is now available on Amazon.
Earlier this year, it announced a partnership with actor Owen Wilson, who joined the company as an investor, advisor and chief shampoo officer.
"As our first official product launch since I joined California Naturals as chief shampoo officer, I wanted this to be special,” said Owen. “And I think it is! Is this Moisture line the can't-live-without-it holy grail of the shower? I don't know, but it is my personal favorite.”
He added that products are designed for those with dry hair and skin, and describes the scent as "walking through a freshly cut lawn while eating ripe figs."
The Collection
The Moisture Collection debuts three products – all under $10 – a shampoo, conditioner, and body Wash made for dry and damaged hair, and sensitive skin. Infused with sage, palo santo and musk.
Moisture Body Wash hydrates as much as it cleanses, with antioxidant-rich chlorophyll, Vitamin E and avocado oil, aloe, and coconut.
Moisture Shampoo cleanses while intensely hydrating and repairing hair. Developed with organic murumuru butter, guava seed oil, wild harvested marula oil and Vitamin B5. Chlorophyll colors the gel a green, oxygenating the scalp. Suitable for color treated hair, all hair types and textures.
Moisture Conditioner is a restorative conditioner that intensely nourishes, hydrates and revitalizes damaged hair, per the brand. The cream immerses hair into a state of repair and moisturization. Developed with agave nectar, guava seed oil, and wild harvested marula oil, this conditioner is designed for extra dry hair in need of deep nourishment, while still maintaining the shine factor delivered by its core range. The formula is fortified with panthenol and silk protein.