04.16.24
Jurlique is the latest beauty brands is achieve B Corporation certification.
Certified B Corporations, or B Corps, are businesses that meet the highest standards of public transparency, legal accountability, sustainability and social and environmental performance. B Lab, founded in the USA in 2006, is a non-profit organization that puts businesses to the test, assessing its overall impact and the benefit these companies have on the environment, the community, their employees and customers.
Businesses must undergo a rigorous certification process according to strict criteria, requiring a score of 80 points or above to achieve B Corp certification. The B Impact Assessment is a thorough and detailed survey of the brand’s social and environmental performance in the five areas of governance, workers, environment, community, and customers.
Jurlique’s B Corp certification has been three years in the making, but its efforts to make a positive impact span over 40 years, brand officials say. Since then, it has achieved “key” milestones that have helped contribute to Jurlique's B Corp certification.
Sustainability Commitment
Born from the Adelaide Hills, Jurlique has a biodynamic farm with a unique approach to regenerative agriculture that replenishes its land. The farm is treated as a living organism, using advanced biodynamic practices to create potent botanicals – and to ensure nothing harmful makes it onto the skin and into the environment. Each botanical is harvested at its peak, then combined with other powerful ingredients in Jurlique’s exclusive Bio-intrinsic process to create naturally effective skincare formulas.
Since 2009, the brand has planted 15,000 trees; reduced water consumption by 20% since 2015; built 100% solar-powered warehouse facilities; ensured that zero waste has been sent to landfill since 2016; and aligned with 1% for the planet.
In 2022, the brand elevated its efforts by creating a new formulation charter. It adheres to stringent selection criteria for all materials they procure, including those bearing RSPO certification for palm derivatives. It also prioritizes suppliers who share its ethos for locally-made, low-impact production and continual improvement.
As a longtime signatory to the Australian Packaging Covenant Organization, the brand’s approach to packaging is rigorous, employing Life Cycle Assessment to evaluate new packaging materials. Furthering its sustainable efforts, the brand partnered with TerraCycle to tackle the challenge of recycling traditionally hard-to-recycle items. This collaboration has successfully led to over 150,000 pieces of empty packaging being recycled since 2018.
The Jurlique Green Team has been at the forefront for over a decade, actively influencing both individuals and businesses through a series of environmental events and educational initiatives. By partnering with like-minded organizations, communities and charities, it says it works together to take collective climate action, rejuvenate areas devastated by bushfires and support local communities.
Jurlique says it also strives to put people first, consciously crafting a workplace culture where employees can truly thrive by prioritizing health and safety; female management; management training; and creating a robust program dedicated to enhancing the overall well-being of its employees.