04.18.24
Beiersdorf reported a strong Q1 2024, with sales growth across its entire brand portfolio in the consumer business segment.
Group sales reached $2.8 billion, up 7.3%.
The consumer business segment saw double-digit organic sales growth of 10%, generating sales of $2.3 billion. This was driven by Nivea with growth across all regions, achieving an organic sales increase of 12.6% year-on-year in Q1.
Nivea achieved 13% sales growth in Europe and 14% growth from emerging markets. This growth was led by sun care, deodorant and face care categories and the continued success of the Luminous product range, company officials said.
Derma brands Eucerin and Aquaphor recorded organic sales growth of 10.2% due to the strong performance of the Eucerin Sun business in Europe. Eucerin also entered the face care market in the US.
The Happi International Top 30 Company's French skincare brand, La Prairie, grew in Q1 2024 with an organic sales increase of 1%. The brand is now gaining momentum, following challenging external market circumstances in the previous year.
Beiersdorf expects further growth for La Prairie in the second half of 2024.