04.19.24
Beekman 1802's top-selling skin barrier-building formula, Bloom Cream Daily Face Moisturizer, is now available in two new formats—Bloom Cream in a Tube and a Bloom Cream Jumbo with refillable pod. The new formats are ideal for on-the-go, offering an easier application process for the eco-conscious consumer, per marketers.
One Bloom Cream is sold every 90 seconds, the brand says.
According to Ayesha Bshero, vice president, creative and product development at Beekman 1802, the refillable jumbo-sized container uses 83% less plastic and an apropos option for regular users of the product.
Waste-Saving Products
The refillable pod reportedly provides 120 environmentally-kind "blooms" or doses. What’s more, with 83% less plastic being used, the brand says six jars per user will be spared equating to over 135,000 jars per year.
The new Bloom in a Tube provides 60 doses for on-the-go hydration, while retaining the same healthy skin benefits including radiance and improved skin barrier function per the brand.
The Bloom Tube is fully recyclable – made without a pump mechanism and made entirely of PCR.
The Beekman 1802 Bloom Cream in a Tube ($54) and the Bloom Cream Jumbo with Refillable Pod ($65) will launching on Earth Day, Monday, April 22, on Beekman1802.com.