04.24.24
Women’s personal care brand WooWoo is officially expanding into Bluemercury on May 2.
The news comes on the heels of successful previous retail partnerships at Free People, Anthropologie and Amazon, among others. WooWoo will enter 24 brick-and-mortar stores and online at bluemercury.com. The assortment will include WooWoo’s most popular products including its Tame It! Vegan In-Shower Hair Removal Cream.
WooWoo originally launched in the UK in 2016 with a mission to create a “bold and fearless” intimate care product line, per marketers. Intimate care products include pH-balanced, dermatologist tested wax strips, body scrub, washes, wipes, oils and hair removal creams formulated to maintain a healthy intimate biome.
The brand entered the US market in 2021.