04.18.24
Beauty is the No. 1 private label category, according to Circana. In 2023, total dollar sales rose 11% to $3.8 billion and unit sales were up 2% to 956 million. Store brand dollar share rose to 7.6% and unit share moved up to 12.8%.
The Private Label Manufacturers Association (PLMA) points out some of the strongest store brand dollar sales improvements last year included eye cosmetics (up 70%; $41 million in sales), lip cosmetics (up 50%; $26 million), facial cosmetics (up 37%; $49 million) and women's fragrances (up 29%; $50 million).
Examples include:
• Supermarket chain giant, Kroger announced that it will exclusively carry MCoBeauty in its US. locations. Originally launched in Australia, MCoBeauty markets itself as a bright and affordable alternative to some of the other brands carried by mall retailers like Sephora that are popular among younger people.
• Dollar General’s Believe Beauty line with a wide range of products for lips, eyes, brows, face and lashes – for only $5 and under.
“We’re seeing continued consumer loyalty with strong growth of the industry not only with mainstream retailers but with expanding channels, specialty chains and online platforms,” said Anthony Aloia, PLMA's corporate vice president. “The goal of the 2024 Show is to empower those retailers and thousands of other attendees with the opportunity to experience the latest innovations from global and regional product suppliers.”
Organizers of “The Store Brands Phenomenon 2024: Empowering the Retail Industry” are hoping to eclipse last year’s sold-out event -- also themed "Phenomenon" -- that attracted a record 1,685 exhibitors, as well as 2,740 exhibit stands and more than 13,000 retailers, suppliers and other visitors. Some 600 exhibitors were new to the PLMA Chicago event, which was 20% larger than the prior year. Non-food exhibitors alone expanded 45%
More info: Private Label Manufacturers Association (PLMA), www.plma.com
The Private Label Manufacturers Association (PLMA) points out some of the strongest store brand dollar sales improvements last year included eye cosmetics (up 70%; $41 million in sales), lip cosmetics (up 50%; $26 million), facial cosmetics (up 37%; $49 million) and women's fragrances (up 29%; $50 million).
What’s Happening at Retail
Gone are the days where consumers spent most of their beauty dollars at the cosmetic counter of major department stores. Consumers have evolved along with the retail industry and feel confident buying beauty products online, in specialty chains, discounters, drug chains – even their local supermarket.Examples include:
• Supermarket chain giant, Kroger announced that it will exclusively carry MCoBeauty in its US. locations. Originally launched in Australia, MCoBeauty markets itself as a bright and affordable alternative to some of the other brands carried by mall retailers like Sephora that are popular among younger people.
• Dollar General’s Believe Beauty line with a wide range of products for lips, eyes, brows, face and lashes – for only $5 and under.
PLMA’s 2024 Annual Private Label Trade Show
PLMA's 2024 Private Label Trade Show isn’t just about food. The largest CPG show of its kind, this year’s show will empower retailers and attendees by presenting tens of thousands of products from around the world including beauty, cosmetics and personal care, eco-friendly laundry care and household cleaning, and a wide range of wipes. The PLMA Show is November 17-19, 2024 in Chicago.“We’re seeing continued consumer loyalty with strong growth of the industry not only with mainstream retailers but with expanding channels, specialty chains and online platforms,” said Anthony Aloia, PLMA's corporate vice president. “The goal of the 2024 Show is to empower those retailers and thousands of other attendees with the opportunity to experience the latest innovations from global and regional product suppliers.”
Organizers of “The Store Brands Phenomenon 2024: Empowering the Retail Industry” are hoping to eclipse last year’s sold-out event -- also themed "Phenomenon" -- that attracted a record 1,685 exhibitors, as well as 2,740 exhibit stands and more than 13,000 retailers, suppliers and other visitors. Some 600 exhibitors were new to the PLMA Chicago event, which was 20% larger than the prior year. Non-food exhibitors alone expanded 45%
More info: Private Label Manufacturers Association (PLMA), www.plma.com