05.01.24
BASF (stand 701) will unveil innovative and holistic solutions for both seen and unseen personal care challenges in its “Everything is Beauty” campaign during NYSCC Suppliers’ Day 2024.
“BASF is collaborating closely with our customers to redefine the future of the personal care industry," explains Nader Mahmoud, VP-business management, personal care North America at BASF. "Our unwavering commitment lies in our sustainable and cutting-edge ingredient solutions that encapsulate our 360-degree approach. Today’s consumers are investing their time and energy into enhancing their overall well-being and our portfolio of solutions helps them do just that.”
At the “Smart Formulas” zone, BASF will showcase a diverse range of digital solutions and ingredient innovations tailored to address various formulation challenges. Among these solutions is Binding Blocks: The Emulsifier Texture Kit, a collection of formulations meticulously developed by BASF showcasing its robust emulsifier portfolio. Featuring the new green emulsifier, Emulgade Verde OL10, attendees will be guided through a captivating sensorial experience. BASF's digital platform, D'lite, offers seamless management of formulations and ingredients. Furthermore, the “Emollient Maestro” presents dimethicone alternatives driven by artificial intelligence, while the innovative “Ingredients Revealed” module consolidates industry standards for a simplified approach to addressing various certification criteria from brands and retailers and offers additional sustainability insights.
The “Texture+” zone will highlight BASF's notable progress in the field of textured hair and scalp care over the years. “Elevate Your Texture: Beyond the Basics,” the latest installment of BASF's textured hair program caters to consumer demands by offering proven formulations tailored for curly and coily hair. From the environmentally-friendly surfactants Plantaren, to its innovative actives Rambuvital and PeptAIde 4.0, BASF's solutions transcend beyond grooming, a new look at scalp care, diverse and protective hairstyles, and streamlining the path to healthier hair and scalp.
Embracing the power of ingredients is essential for maintaining overall well-being. Within the “Seeing the Unseen” zone, BASF will introduce a holistic approach to body care, emphasizing the efficacy of ingredients in skin care, notably showcasing the new bioactive launch, Epispot. This responsibly sourced rosebay willowherb extract targets excess skin shine, microbiome dysbiosis, and reinforces the skin's antioxidant defenses, which is especially important to sensitive and blemished skin. BASF will demonstrate how Epispot promotes a balanced, matte skin appearance, and a healthy and naturally flawless complexion.
During NYSCC Suppliers’ Day 2024, BASF aims to unveil the intrinsic beauty within every individual. In addition to its highlighted ingredients and digital solutions, BASF will showcase its product portfolio, including biodegradable, bio-based polymers and nonionic surfactants as well as retinol actives and zinc oxide dispersion.
Visit Booth 701 to experience how “Everything is Beauty” and how BASF is addressing the key cornerstones to Care 360°– Solutions for Sustainable Life: sustainability, digitalization, innovation and new approaches to collaboration with customers and consumers.
More info: BASF, care360.basf.com/
“BASF is collaborating closely with our customers to redefine the future of the personal care industry," explains Nader Mahmoud, VP-business management, personal care North America at BASF. "Our unwavering commitment lies in our sustainable and cutting-edge ingredient solutions that encapsulate our 360-degree approach. Today’s consumers are investing their time and energy into enhancing their overall well-being and our portfolio of solutions helps them do just that.”
Beauty Is Versatility. Smart Formulas
At the “Smart Formulas” zone, BASF will showcase a diverse range of digital solutions and ingredient innovations tailored to address various formulation challenges. Among these solutions is Binding Blocks: The Emulsifier Texture Kit, a collection of formulations meticulously developed by BASF showcasing its robust emulsifier portfolio. Featuring the new green emulsifier, Emulgade Verde OL10, attendees will be guided through a captivating sensorial experience. BASF's digital platform, D'lite, offers seamless management of formulations and ingredients. Furthermore, the “Emollient Maestro” presents dimethicone alternatives driven by artificial intelligence, while the innovative “Ingredients Revealed” module consolidates industry standards for a simplified approach to addressing various certification criteria from brands and retailers and offers additional sustainability insights.
Beauty Is Authentic. Texture+
The “Texture+” zone will highlight BASF's notable progress in the field of textured hair and scalp care over the years. “Elevate Your Texture: Beyond the Basics,” the latest installment of BASF's textured hair program caters to consumer demands by offering proven formulations tailored for curly and coily hair. From the environmentally-friendly surfactants Plantaren, to its innovative actives Rambuvital and PeptAIde 4.0, BASF's solutions transcend beyond grooming, a new look at scalp care, diverse and protective hairstyles, and streamlining the path to healthier hair and scalp.
Beauty Is Confidence. Seeing the Unseen
Embracing the power of ingredients is essential for maintaining overall well-being. Within the “Seeing the Unseen” zone, BASF will introduce a holistic approach to body care, emphasizing the efficacy of ingredients in skin care, notably showcasing the new bioactive launch, Epispot. This responsibly sourced rosebay willowherb extract targets excess skin shine, microbiome dysbiosis, and reinforces the skin's antioxidant defenses, which is especially important to sensitive and blemished skin. BASF will demonstrate how Epispot promotes a balanced, matte skin appearance, and a healthy and naturally flawless complexion.
During NYSCC Suppliers’ Day 2024, BASF aims to unveil the intrinsic beauty within every individual. In addition to its highlighted ingredients and digital solutions, BASF will showcase its product portfolio, including biodegradable, bio-based polymers and nonionic surfactants as well as retinol actives and zinc oxide dispersion.
Visit Booth 701 to experience how “Everything is Beauty” and how BASF is addressing the key cornerstones to Care 360°– Solutions for Sustainable Life: sustainability, digitalization, innovation and new approaches to collaboration with customers and consumers.
More info: BASF, care360.basf.com/