Christine Esposito, Managing Editor01.18.22
Canadians can now get customized haircare products from Prose, the fast-growing, DTC-beauty brand. The firm will sell its hyper-custom, made-to-order haircare products direct to consumers starting this week.
“Prose has already been able to grow an organic fan-base in Canada over the years. After scaling our made-to-order production, expanding into Canada was a natural next step in extending our shipping capabilities internationally,” Arnaud Plas, co-founder and CEO of Prose, told Happi in an interview.
The move north of the border marks another significant expansion this fast-growing, US-based company.
Market watchers have placed Prose on their short list of the next next billion-dollar buy outs in beauty.
According to sources, Prose’s revenues last year hit $80 million—and it marked the third year in a row that the brand has achieved 3X growth revenue.
Prose has also expanded its operational and manufacturing footprint—more than doubling in size, including a new 72,848-sq.ft. space in Brooklyn, NY.
Plas called the Sunset Park, Brooklyn expansion and the brand’s growth “a testament to our value of local manufacturing. By keeping our operations in Brooklyn, we are proud to be creating opportunities that contribute to the resurgence of a historical Brooklyn neighborhood.”
The company is also now a certified B Corp and has reached Climate Neutrality.
New executive posts have been filled. Prose hired its first chief operating officer, Anthony Perdiago, as well as its first VP of social impact, Helen Nwosu.
With the expansion in Canada, Prose is supporting two local partners: Raven Trust and Coastal First Nations.
“When entering Canada, we wanted to be mindful, respectful and show support for the Indigenous groups, specifically, the First Nations, Inuit, and Metis peoples, who reside there,” explained Plas. “We wanted to take this opportunity to spark new conversations and foster new relationships with Indigenous organizations, such as Raven Trust; a charity dedicated to raising funds for Indigenous people’s access to justice and Coastal First Nations; an organization that supports the rightful stewards of this land in protecting the biodiversity and beauty of the Great Bear National Forest.”
Prose will donate $10,000 to each organization during this partnership “as a step toward supporting the Indigenous legal defense across Canada,” he added.
According to Plas, the foray into Canada was spearheaded by Olivier Mace, Prose’s “incredibly talented” VP of business development, and a cross-functional task force across all three of its office locations.
“Prose has already been able to grow an organic fan-base in Canada over the years. After scaling our made-to-order production, expanding into Canada was a natural next step in extending our shipping capabilities internationally,” Arnaud Plas, co-founder and CEO of Prose, told Happi in an interview.
The move north of the border marks another significant expansion this fast-growing, US-based company.
Market watchers have placed Prose on their short list of the next next billion-dollar buy outs in beauty.
According to sources, Prose’s revenues last year hit $80 million—and it marked the third year in a row that the brand has achieved 3X growth revenue.
Prose has also expanded its operational and manufacturing footprint—more than doubling in size, including a new 72,848-sq.ft. space in Brooklyn, NY.
Plas called the Sunset Park, Brooklyn expansion and the brand’s growth “a testament to our value of local manufacturing. By keeping our operations in Brooklyn, we are proud to be creating opportunities that contribute to the resurgence of a historical Brooklyn neighborhood.”
The company is also now a certified B Corp and has reached Climate Neutrality.
New executive posts have been filled. Prose hired its first chief operating officer, Anthony Perdiago, as well as its first VP of social impact, Helen Nwosu.
With the expansion in Canada, Prose is supporting two local partners: Raven Trust and Coastal First Nations.
“When entering Canada, we wanted to be mindful, respectful and show support for the Indigenous groups, specifically, the First Nations, Inuit, and Metis peoples, who reside there,” explained Plas. “We wanted to take this opportunity to spark new conversations and foster new relationships with Indigenous organizations, such as Raven Trust; a charity dedicated to raising funds for Indigenous people’s access to justice and Coastal First Nations; an organization that supports the rightful stewards of this land in protecting the biodiversity and beauty of the Great Bear National Forest.”
Prose will donate $10,000 to each organization during this partnership “as a step toward supporting the Indigenous legal defense across Canada,” he added.
According to Plas, the foray into Canada was spearheaded by Olivier Mace, Prose’s “incredibly talented” VP of business development, and a cross-functional task force across all three of its office locations.