Lianna Albrizio, Assistant Editor10.31.22
To the soothing sounds of bedroom pop artist Renforshort, aka Lauren Isenberg, guests clad in satin pajamas gathered inside the dimly-lit vinyl room of Manhattan’s SoHo House on October 27 to celebrate the launch of Bubble Skincare’s latest product, Over Night Hydrating Sleep Mask.
The mask is meant to be applied before bedtime so consumers can awake to a dewy, plump and refreshed complexion, according to Brand Founder and CEO Shai Eisenman, who recently made Entrepreneur Magazine’s 100 Women of Influence List with Jennifer Lopez and Kim Kardashian. The two-hour soiree began before 6pm, and ended before guests returned to their homes for the night to use the mask while getting ready for bed.
Waking Up to OMG
Two years in the making, the brand says Over Night is the perfect remedy for consumers whose dry skin could use a boost due to not getting enough shut-eye from either burning the midnight oil to finish up papers or long nights partying. The mask, a thin layer of which is applied to clean, damp skin twice-weekly before bedtime, provides a cooling sensation as the white cream is smoothed over the face until it is blended in with skin. Acting as a drink of water to quench parched skin with exfoliating properties to remove dead skin cells, key actives maple sap, niacinamide and biosaccharide gum help soothe and bind moisture to yield supple, hydrated and glowing skin and a more even-textured complexion in the morning.
“This product had the best consumer perception testing,” said Eisenman. “It’s a beautiful product. It’s the kind of product that sinks into your skin and makes it look so glow-y, fresher and plump. Like that feeling when you wake up from a long beauty sleep and your skin is like ‘OMG.’”
Bubble Bursts into Clean Skincare Market
Last week, the Gen Z brand— which celebrated its launch into major retail stores with a yacht cruise around the Hudson in early August with influencer Madison Pettis— announced its launch in 665 Ulta Stores and online. Bursting onto the scene in 2020, Bubble started out a direct-to-consumer brand that launched exclusively in Walmart for one year. The dermatologist-tested brand was created with input from over 10,000 young consumers and some celebrities who voiced what they wanted in a product and even christened the brand. Since then, the skincare brand, which includes a lineup of face oils, masks, anti-acne products including Super Clear, (Pettis’ favorite product) and moisturizing serums made from plant-based, efficacious ingredients to forge an emotional attachment with users to make skincare fun, is now distributed in nearly 9,000 stores within the US in addition to several online channels.
“We are thrilled to be launching with Ulta Beauty to make Bubble even more accessible and introduce our brand to a new audience of beauty enthusiasts through this beloved and respected beauty retailer,” said Eisenman in a news release. “This expansion is an unmatched growth opportunity for our brand, and we couldn’t be prouder to partner with Ulta Beauty as we grow our Bubble community of Gen Zers.”
As a show of support for young people struggling with self-esteem issues tied to their ongoing struggles with acne, the brand donates 1% of proceeds to support mental organizations, including BetterHelp, an online resource that connects young people to a suitable therapist.
Over Night Hydrating Mask is available exclusively at Ulta Beauty stores and online.