Melissa Meisel, Senior Editor11.28.23
Indie vegan beauty brand Nailtopia and Disney have, yet again, expanded on partnership with its recent Villains Collection. As with all Nailtopia products, these polishes use bio-sourced ingredients and are formulated with fruit and vegetable extracts—orange, blueberry, raspberry and spinach, to name the components specifically. Additionally, the longwear formula can last up to seven days. The nail products also have bio-degradable caps.
Logan Bilderback, VP of marketing at Beauty Partners, LLC—Nailtopia’s parent company—took time to chat with Happi.com about the line’s clean beauty benefits.
Happi: What are the bio-sourced ingredients and how are they made?
LB: Our mission for Nailtopia is to bring the most eco-friendly, healthy nail lacquer, nail treatments and cuticle treatments to nail enthusiasts worldwide.
Since our launch in 2020, we have introduced nail color and treatments in our patented, proprietary bio-sourced formulas. The development of these safe, environmentally friendly nail care formulations was a long and tedious process. We collaborated closely with our R&D partners to pioneer an exceptionally clean yet effective bio-sourced formula. Through this groundbreaking approach, we harnessed the power of vegetable biomass, incorporating elements from potatoes, corn, wheat, and manioc as sustainable alternatives to traditional petrochemical ingredients.
Our commitment to non-toxic, healthier nail care didn't end there. We went a step further by infusing our formulations with superfoods such as blueberries, oranges, raspberries, and spinach. These extraordinary ingredients not only contribute to nail strength and hardness, but our water-based cuticle treatments provide essential nourishment for healthier nails and cuticles.
Happi: What are the ingredients’ benefits?
LB: Utilizing bio-sourced, plant-based formulations was integral to our commitment to a cleaner nail brand and we found suppliers who are also on the cutting edge of cleaner manufacturing processes. This approach significantly diminishes contamination and minimizes our environmental footprint, ultimately yielding safe and sustainable formulas.
Our dedication to being the leader in clean nail care extends beyond providing a high-quality, self-leveling, fast drying and long wearing plant-based nail lacquer that works. We are also creating high-quality nail, hand and feet products for a sustainable environment.
At Nailtopia, we wholeheartedly embrace the healthy lifestyle ethos and aspire to ensure that our formulations and packaging set the industry standard as safe and environmentally friendly alternatives for nails and the environment alike.
Happi: Anything else on clean beauty you’d like to add?
LB: This is an exhilarating era for the beauty industry. As a brand, we are poised to lead the clean nail care revolution, rejuvenating the industry with genuine innovation. Today's consumers are more informed than ever, armed with their smartphones and access to a wealth of information regarding clean beauty and the ingredients being used in the products they are putting on their hair, skin and nails. This is exciting for our team because it compels us to embrace transparency in manufacturing, formulations, and packaging.
We firmly believe clean beauty should be the industry’s baseline standard and that it is our responsibility as the Nailtopia brand custodian to actively contribute to a more environmentally conscious future.
Nailtopia has a multitude of exciting developments in the pipeline, and we can't wait for what’s in-store next!
Logan Bilderback, VP of marketing at Beauty Partners, LLC—Nailtopia’s parent company—took time to chat with Happi.com about the line’s clean beauty benefits.
Happi: What are the bio-sourced ingredients and how are they made?
LB: Our mission for Nailtopia is to bring the most eco-friendly, healthy nail lacquer, nail treatments and cuticle treatments to nail enthusiasts worldwide.
Since our launch in 2020, we have introduced nail color and treatments in our patented, proprietary bio-sourced formulas. The development of these safe, environmentally friendly nail care formulations was a long and tedious process. We collaborated closely with our R&D partners to pioneer an exceptionally clean yet effective bio-sourced formula. Through this groundbreaking approach, we harnessed the power of vegetable biomass, incorporating elements from potatoes, corn, wheat, and manioc as sustainable alternatives to traditional petrochemical ingredients.
Our commitment to non-toxic, healthier nail care didn't end there. We went a step further by infusing our formulations with superfoods such as blueberries, oranges, raspberries, and spinach. These extraordinary ingredients not only contribute to nail strength and hardness, but our water-based cuticle treatments provide essential nourishment for healthier nails and cuticles.
Happi: What are the ingredients’ benefits?
LB: Utilizing bio-sourced, plant-based formulations was integral to our commitment to a cleaner nail brand and we found suppliers who are also on the cutting edge of cleaner manufacturing processes. This approach significantly diminishes contamination and minimizes our environmental footprint, ultimately yielding safe and sustainable formulas.
Our dedication to being the leader in clean nail care extends beyond providing a high-quality, self-leveling, fast drying and long wearing plant-based nail lacquer that works. We are also creating high-quality nail, hand and feet products for a sustainable environment.
At Nailtopia, we wholeheartedly embrace the healthy lifestyle ethos and aspire to ensure that our formulations and packaging set the industry standard as safe and environmentally friendly alternatives for nails and the environment alike.
Happi: Anything else on clean beauty you’d like to add?
LB: This is an exhilarating era for the beauty industry. As a brand, we are poised to lead the clean nail care revolution, rejuvenating the industry with genuine innovation. Today's consumers are more informed than ever, armed with their smartphones and access to a wealth of information regarding clean beauty and the ingredients being used in the products they are putting on their hair, skin and nails. This is exciting for our team because it compels us to embrace transparency in manufacturing, formulations, and packaging.
We firmly believe clean beauty should be the industry’s baseline standard and that it is our responsibility as the Nailtopia brand custodian to actively contribute to a more environmentally conscious future.
Nailtopia has a multitude of exciting developments in the pipeline, and we can't wait for what’s in-store next!