Melissa Meisel, Senior Editor 04.09.24
An innovation in peptide-infused beauty has arrived in stores and online at national and regional retailers, including Target and Walmart.
V&Co. Beauty is a new line of shampoos and conditioners that caters to the distinctive needs of each type and texture. The vegan and cruelty-free product line allows consumers to “level up” their routine with four targeted shampoo and conditioner options: Wavy, Straight, Curly and Thickening, according to the indie brand.
In 2020, the founders began to research the benefits of peptides and its reparative, smoothing and hydrating qualities. They questioned if peptides could be applied to the scalp and hair as well and started the development process with its scientific team.
“Peptides have become a staple across skincare and supplements because they can help deliver real, unrivaled results. However, there have been little to no options in the hair care aisle that leveraged their deeply reparative benefits…until now,” said co-founder Mike Redmond.
And, for sustainability, the formulas are housed in bottles made from up to 65% recycled materials.
“With a combined 40 years of hair care expertise under our belts, my dad and I understood that what performs best in skin and body care, often eventually makes its way to innovate hair care as well,” noted Redmond.
“We couldn't help but notice the peptide movement and began the lengthy process to develop and fine tune formulas, specifically created to leverage peptides for hair health. We discovered that with the right science and technology, they were indeed just as essential and transformative for the hair’s structure and function…and V&Co. Beauty was born.
“Today, we are on a mission to empower every person to achieve a healthy relationship and confident connection with their hair. We truly love what we do and the proof is in every bottle,” added Redmond.
V&Co. Beauty is a new line of shampoos and conditioners that caters to the distinctive needs of each type and texture. The vegan and cruelty-free product line allows consumers to “level up” their routine with four targeted shampoo and conditioner options: Wavy, Straight, Curly and Thickening, according to the indie brand.
In 2020, the founders began to research the benefits of peptides and its reparative, smoothing and hydrating qualities. They questioned if peptides could be applied to the scalp and hair as well and started the development process with its scientific team.
“Peptides have become a staple across skincare and supplements because they can help deliver real, unrivaled results. However, there have been little to no options in the hair care aisle that leveraged their deeply reparative benefits…until now,” said co-founder Mike Redmond.
What’s Inside (& Out)
V&Co. Beauty’s Proprietary Peptide Blend is a “crafted fusion” of peptides, amino acids, proteins and vitamins.And, for sustainability, the formulas are housed in bottles made from up to 65% recycled materials.
Family First
V&Co. Beauty is a family founded and multi-generational team, headed by father-son duo Tom and Mike Redmond. The Redmond family are serial entrepreneurs within the hair care industry, having founded wellknown brands like Aussie Hair Care and Renpure.“With a combined 40 years of hair care expertise under our belts, my dad and I understood that what performs best in skin and body care, often eventually makes its way to innovate hair care as well,” noted Redmond.
“We couldn't help but notice the peptide movement and began the lengthy process to develop and fine tune formulas, specifically created to leverage peptides for hair health. We discovered that with the right science and technology, they were indeed just as essential and transformative for the hair’s structure and function…and V&Co. Beauty was born.
“Today, we are on a mission to empower every person to achieve a healthy relationship and confident connection with their hair. We truly love what we do and the proof is in every bottle,” added Redmond.