07.01.22
Meridian, ID
www.scentsy.com
Sales: $1.0 billion
Key Personnel: Heidi and Orville Thompson, co-owners; Dan Orchard, president and interim CEO; Chuck Thompson, chief consultant engagement officer
Major Products: Scented wickless candles, sprays, natural/essential oils, laundry liquid and sheets, body and kitchen soap, body cream, home décor, pet products
New Products: Groot Warmer
Comments: You can learn a lot about homeowners based on how their homes smell. That’s according to results of a recent study commissioned by Scentsy. The poll, conducted by OnePoll, found that when having company over, 72% of respondents said their homes must smell good beforehand, and 61% hold off from having guests over entirely if their homes aren’t smelling so nice. Three in four respondents said the way a person’s home smells can leave a long-lasting impression. Sixty-nine percent of people worry their homes may smell bad to others. The average respondent spends $221 a year on items to improve the home’s aroma. How a home smells is the second most important attribute, just behind cleanliness, 45 to 43%. Survey-takers shared how they keep their space smelling fresh—from purchasing liquid potpourri to live pinecones to cookie dough and even a dill pickle-scented air freshener.
According to respondents, the worst smells that can prevent guests are smoke (58%), sink water (57%) and pets (51%). Meanwhile, respondents said they want to be greeted with something sweet (63%), floral (61%) or even savory (51%) when visiting someone’s home. People are also concerned about how clean their homes are (45%) and their appearance (42%).
Overall, most love how their home smells (70%), with a similar percentage of people saying they’re used to the scent (68%).
Two in three Americans said they’ve given their home a “signature scent.” Many describe the scent as sweet (49%), consistent with their own cooking (47%), their favorite candle (46%) or floral (44%). They said their home’s scent makes them feel relaxed (63%), happy (54%) or even energetic (53%).
Seventy-seven percent of people said their entire day could be improved when they surround themselves with a good scent. Nine in 10 people who occasionally work from home said their workspace is more enjoyable if their house smells good. Similarly, 77% of people said doing chores around the home is more enjoyable if their house smells pleasant.
What do people care most about when having guests over? According to Scentsy and OnePoll results:
• How clean it is - 45%
• How it smells - 43%
• How it looks - 42%
• Where guests can sit/relax - 34%
• Having food prepared - 30%
Last year, the US Direct Selling Association inducted Heidi and Orville Thompson into the DSA Hall of Fame. The co-owners of Scentsy received the industry's highest honor in recognition of their service and many contributions to DSA, the Direct Selling Education Foundation (DSEF), and the industry.
"Since 2004, when Heidi and Orville first began supporting DSA activities, they have been impacting the industry with their vision and service," explained Joseph N. Mariano, president of DSA. "I have the highest respect for Heidi and Orville and admire their commitment to their team, giving more than they receive, sharing best practices with peers, and solidifying the overall health of the direct selling industry. It's rare to find entrepreneurs like these two – and we are grateful for their leadership journey with DSA."
No sooner had the Thompsons received their award, that they departed on a three-year London mission for the Church of Jesus Christ of Latter-day Saints. They plan to reassume their roles as co-CEOs in 2024.
Earlier this year, Scentsy teamed up with Blossoms of Fragrance, at the 2022 Epcot International Flower & Garden Festival at Walt Disney World Resort in Florida. The Scentsy-presented Blossoms of Fragrance exhibit ran from March 2 to July 4. It featured three larger-than-life butterfly-shaped floral topiaries and Scentsy fragrance stations where guests can experience six beloved scents, each representing a fragrance family that ties in with flowers and gardens:
• Floral: Lilacs & Violets
• Fruity: Pineapple Pucker
• Citrus: Sunkissed Citrus
• Spice: Cinnamon Vanilla
• Woods: Black Forest Pine
• Fresh: French Lavender
www.scentsy.com
Sales: $1.0 billion
Key Personnel: Heidi and Orville Thompson, co-owners; Dan Orchard, president and interim CEO; Chuck Thompson, chief consultant engagement officer
Major Products: Scented wickless candles, sprays, natural/essential oils, laundry liquid and sheets, body and kitchen soap, body cream, home décor, pet products
New Products: Groot Warmer
Comments: You can learn a lot about homeowners based on how their homes smell. That’s according to results of a recent study commissioned by Scentsy. The poll, conducted by OnePoll, found that when having company over, 72% of respondents said their homes must smell good beforehand, and 61% hold off from having guests over entirely if their homes aren’t smelling so nice. Three in four respondents said the way a person’s home smells can leave a long-lasting impression. Sixty-nine percent of people worry their homes may smell bad to others. The average respondent spends $221 a year on items to improve the home’s aroma. How a home smells is the second most important attribute, just behind cleanliness, 45 to 43%. Survey-takers shared how they keep their space smelling fresh—from purchasing liquid potpourri to live pinecones to cookie dough and even a dill pickle-scented air freshener.
According to respondents, the worst smells that can prevent guests are smoke (58%), sink water (57%) and pets (51%). Meanwhile, respondents said they want to be greeted with something sweet (63%), floral (61%) or even savory (51%) when visiting someone’s home. People are also concerned about how clean their homes are (45%) and their appearance (42%).
Overall, most love how their home smells (70%), with a similar percentage of people saying they’re used to the scent (68%).
Two in three Americans said they’ve given their home a “signature scent.” Many describe the scent as sweet (49%), consistent with their own cooking (47%), their favorite candle (46%) or floral (44%). They said their home’s scent makes them feel relaxed (63%), happy (54%) or even energetic (53%).
Seventy-seven percent of people said their entire day could be improved when they surround themselves with a good scent. Nine in 10 people who occasionally work from home said their workspace is more enjoyable if their house smells good. Similarly, 77% of people said doing chores around the home is more enjoyable if their house smells pleasant.
What do people care most about when having guests over? According to Scentsy and OnePoll results:
• How clean it is - 45%
• How it smells - 43%
• How it looks - 42%
• Where guests can sit/relax - 34%
• Having food prepared - 30%
Last year, the US Direct Selling Association inducted Heidi and Orville Thompson into the DSA Hall of Fame. The co-owners of Scentsy received the industry's highest honor in recognition of their service and many contributions to DSA, the Direct Selling Education Foundation (DSEF), and the industry.
"Since 2004, when Heidi and Orville first began supporting DSA activities, they have been impacting the industry with their vision and service," explained Joseph N. Mariano, president of DSA. "I have the highest respect for Heidi and Orville and admire their commitment to their team, giving more than they receive, sharing best practices with peers, and solidifying the overall health of the direct selling industry. It's rare to find entrepreneurs like these two – and we are grateful for their leadership journey with DSA."
No sooner had the Thompsons received their award, that they departed on a three-year London mission for the Church of Jesus Christ of Latter-day Saints. They plan to reassume their roles as co-CEOs in 2024.
Earlier this year, Scentsy teamed up with Blossoms of Fragrance, at the 2022 Epcot International Flower & Garden Festival at Walt Disney World Resort in Florida. The Scentsy-presented Blossoms of Fragrance exhibit ran from March 2 to July 4. It featured three larger-than-life butterfly-shaped floral topiaries and Scentsy fragrance stations where guests can experience six beloved scents, each representing a fragrance family that ties in with flowers and gardens:
• Floral: Lilacs & Violets
• Fruity: Pineapple Pucker
• Citrus: Sunkissed Citrus
• Spice: Cinnamon Vanilla
• Woods: Black Forest Pine
• Fresh: French Lavender