08.02.22
France
www.loreal.com
Sales: $38.0 billion
Key Personnel: Nicolas Hieronimus, CEO; Barbara Lavernos, deputy CEO, in charge of research, innovation and technology; Christophe Babule, CFO; Vincent Boinay, president, travel retail; Cyril Chapuy, president, luxe; Myriam Cohen-Welgryn, president, active cosmetics; Vianney Derville, president, Europe Zone; Asmita Dubey, chief digital and marketing officer; David Greenberg, president, North America and CEO, L’Oréal USA; Omar Hajeri, president, professional products; Blanca Juti, chief corporate affairs and engagement officer; Jean-Claude Le Grand, chief human relations officer; Fabrice Megarbane, president, North Asia zone and CEO, L’Oréal China; Alexandra Palt, chief corporate responsibility officer and CEO, Foundation L’Oréal; Alexis Perakis-Valat, president, consumer products; Ersi Pirishi, president, Latin America zone; Frédéric Rozé, chief global growth officer; Vismay Sharma, president, South Asia Pacific, Middle East, North Africa zones; Antoine Vanlaeys, COO
Major Products: Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer—Garnier, L’Oréal Paris, Le Club des Créateurs, Maybelline, SoftSheen-Carson; Professional—L’Oréal Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura, Art of Hair, Keraskin Esthetics; Luxury— Lancôme, Biotherm, Helena Rubenstein, Kiehl’s, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beauté; Active Cosmetics— Vichy, LaRoche-Posay, Innerve, SkinCeuticals, Sanoflore
New Products: Professional—Metal Detox hair care; Consumer—Garnier Solid Shampoo, Garnier Ultimate Blends, Garnier Retinol-Berry Serum Cream 3-in-1, Maybelline Sky High Mascara, Green Edition, SuperStay Zodiac cosmetics, Curl Bounce mascara, Softsheen-Carson Magic Shave; Professional—Redken 10-Minute Color, Volume Maximizer thickening spray; Luxury—YSL Rouge Sur Mesure, Giorgio Armani My Way, Alien Goddess by Mugler and Luna Rossa Ocean by Prada fragrances; Active Cosmetics—Vichy Mineral 89 Prebiotic Serum, LaRoche-Posay Anthelios UV Correct SPF 70 Daily anti-aging face sunscreen, Toleriane Double Repair Matte Moisturizer. Acquisitions—Takami and Youth to the People
Comments: Sales jumped 16% last year as the beauty rebound continued. CEO Nicolas Hieronimus noted company sales grew twice as fast as the overall beauty industry. And, sales rose in all zones, divisions and categories.
By division, L’Oréal luxe accounted for 38.2% of sales, followed by consumer products (37.9%), active cosmetics (12.2%) and professional products (11.7%). Propelled by global demand for fine fragrance, the luxe division became the biggest L’Oréal unit. The consumer products division got a lift from the return of makeup and active cosmetics sales have doubled in the past four years.
By region, Europe accounted for 31.5% of sales, just ahead of North Asia (30.5%). Other regions and share of sales, North America (25.3%); South Asia Pacific, Middle East, Africa (7.2%) and Latin America (5.5%). The company said North America made a strong comeback and joined North Asia as the primary growth engine. Europe received a boost from a reorganization. And, despite volatile public health situations in Latin America and SAPMEA, both regions reported gains.
By business segment, skin care and sun protection represented 40.2% of sales, followed by makeup (20.5%), hair care (15.1%), fragrances (10.9%), hair color (9.3%) and other (3.9%).
Looking back at 2021 results, professional product division sales rose 22.2%, with gains in all zones, but especially big gains in the US and China. In the US, the salon re-openings played a big role. The company said Kérastase had a spectacular year, driven by demand for Curl Manifesto.
Consumer product sales were up 4.5%, led by US gains and higher sales in India, Brazil, Mexico and Indonesia. Sky High Mascara was the most successful launch in the brand’s history. Nyx had a great year due, in part, to its partnership with Money Heist, a Netflix series. L’Oréal Paris remained the No. 1 beauty brand in the world with sales topping $6.3 billion.
L’Oréal Luxe sales rose 21.3%, as prestige beauty returned to nearly pre-covid levels. In skin care, ultra-premium brands like Lancôme Absolue and Helena Rubinstein, and anti-aging innovations such as Retinol Skin-Renewing Daily Micro-Dose Serum by Kiehl’s were top performers. Fragrance sales got a lift from Libre by Yves Saint Laurent and by promising launches like Alien Goddess by Mugler and Luna Rossa Ocean by Prada. In makeup, Lancôme and Shu Uemura led the way.
Active cosmetics sales jumped 30.3%, as consumers’ concern for their health drove demand for dermo-cosmetics. Driven by demand for Effaclar serum and Lipikar EczemaMED, La Roche-Posay more than doubled its growth rate compared with 2020. Vichy strengthened its leadership in anti-aging in Europe, particularly in skin care for menopausal women, while accelerating in Latin America and North America. SkinCeuticals continued to gather momentum, with the success of Silymarin CF confirming its antioxidant expertise. CeraVe saw spectacular growth for the second year running, in both the US and the rest of the world.
The gains continued in the new year. For Q1 2022, sales jumped 19%, as the luxe, professional products and active cosmetics divisions all achieved double-digit growth.
“In the first three months of the year, the growth trend continued in the global beauty market, with consumer purchasing behavior unaffected by inflation,” observed Hieronimus. “L’Oréal pursued its premiumization and innovation strategy and continued to outpace the beauty market across all zones and divisions, recording strong growth by volume and value.”
In February, L’Oréal joined more than 30 companies and professional associations to form the EcoBeautyScore Consortium. The goal is to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. Later that month, David Greenberg was appointed CEO of L’Oréal USA, president of North America Zone, and member of the executive committee.
In March, L’Oréal announced it partnered with Emotiv to help consumers make accurate and personalized fragrance choices. According to the companies, the agreement combines L’Oréal’s scents and algorithms with Emotiv’s neurotech headset. The system will debut this year in Yves Saint Laurent locations around the world.
L’Oréal maintains that 77% of consumers want fragrance to bring them emotional benefits such as happiness or relaxation. In fact, more than half of consumers ages 12-34 reportedly choose a fragrance based on their mood.
The electroencephalogram-based (EEG) headset detects neuro responses to these fragrances, which are then fed into machine learning algorithms for analysis.
These analyses reportedly “accurately sense and monitor behavior, preferences, stress and attention in real-world contexts,” per L’Oréal. The result is a determination of the consumer’s ideal scent “suited to their emotions.”
YSL executives say the technology gets 95% of people the right fragrance personalized to their needs and desires.
The partnership with Emotiv is just one example of how the world’s largest beauty company is embracing technology as tightly as it embraces chemistry and biology.
Speaking at VivaTech last month, Alexandra Bolten, L’Oréal’s global head of social and content marketing, said her company’s growing gaming strategy will promote inclusivity and representation. Garnier Fructis recently formed a sponsorship with Team Vitality, an e-sports enterprise. L’Oréal sees opportunities to reach more consumers via games like Animal Crossing, The Sims and Roblox.
“We know that our consumers are there. In the gaming space, we talk about self-expression and about boundless creativity,” explained Bolten. “Well there’s a lot to offer in the gaming space and only in a way that L’Oréal can do it because in gaming, too, we will be driven by our sense of purpose, which is creating the beauty that moves the world.”
www.loreal.com
Sales: $38.0 billion
Key Personnel: Nicolas Hieronimus, CEO; Barbara Lavernos, deputy CEO, in charge of research, innovation and technology; Christophe Babule, CFO; Vincent Boinay, president, travel retail; Cyril Chapuy, president, luxe; Myriam Cohen-Welgryn, president, active cosmetics; Vianney Derville, president, Europe Zone; Asmita Dubey, chief digital and marketing officer; David Greenberg, president, North America and CEO, L’Oréal USA; Omar Hajeri, president, professional products; Blanca Juti, chief corporate affairs and engagement officer; Jean-Claude Le Grand, chief human relations officer; Fabrice Megarbane, president, North Asia zone and CEO, L’Oréal China; Alexandra Palt, chief corporate responsibility officer and CEO, Foundation L’Oréal; Alexis Perakis-Valat, president, consumer products; Ersi Pirishi, president, Latin America zone; Frédéric Rozé, chief global growth officer; Vismay Sharma, president, South Asia Pacific, Middle East, North Africa zones; Antoine Vanlaeys, COO
Major Products: Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer—Garnier, L’Oréal Paris, Le Club des Créateurs, Maybelline, SoftSheen-Carson; Professional—L’Oréal Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura, Art of Hair, Keraskin Esthetics; Luxury— Lancôme, Biotherm, Helena Rubenstein, Kiehl’s, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beauté; Active Cosmetics— Vichy, LaRoche-Posay, Innerve, SkinCeuticals, Sanoflore
New Products: Professional—Metal Detox hair care; Consumer—Garnier Solid Shampoo, Garnier Ultimate Blends, Garnier Retinol-Berry Serum Cream 3-in-1, Maybelline Sky High Mascara, Green Edition, SuperStay Zodiac cosmetics, Curl Bounce mascara, Softsheen-Carson Magic Shave; Professional—Redken 10-Minute Color, Volume Maximizer thickening spray; Luxury—YSL Rouge Sur Mesure, Giorgio Armani My Way, Alien Goddess by Mugler and Luna Rossa Ocean by Prada fragrances; Active Cosmetics—Vichy Mineral 89 Prebiotic Serum, LaRoche-Posay Anthelios UV Correct SPF 70 Daily anti-aging face sunscreen, Toleriane Double Repair Matte Moisturizer. Acquisitions—Takami and Youth to the People
Comments: Sales jumped 16% last year as the beauty rebound continued. CEO Nicolas Hieronimus noted company sales grew twice as fast as the overall beauty industry. And, sales rose in all zones, divisions and categories.
By division, L’Oréal luxe accounted for 38.2% of sales, followed by consumer products (37.9%), active cosmetics (12.2%) and professional products (11.7%). Propelled by global demand for fine fragrance, the luxe division became the biggest L’Oréal unit. The consumer products division got a lift from the return of makeup and active cosmetics sales have doubled in the past four years.
By region, Europe accounted for 31.5% of sales, just ahead of North Asia (30.5%). Other regions and share of sales, North America (25.3%); South Asia Pacific, Middle East, Africa (7.2%) and Latin America (5.5%). The company said North America made a strong comeback and joined North Asia as the primary growth engine. Europe received a boost from a reorganization. And, despite volatile public health situations in Latin America and SAPMEA, both regions reported gains.
By business segment, skin care and sun protection represented 40.2% of sales, followed by makeup (20.5%), hair care (15.1%), fragrances (10.9%), hair color (9.3%) and other (3.9%).
Looking back at 2021 results, professional product division sales rose 22.2%, with gains in all zones, but especially big gains in the US and China. In the US, the salon re-openings played a big role. The company said Kérastase had a spectacular year, driven by demand for Curl Manifesto.
Consumer product sales were up 4.5%, led by US gains and higher sales in India, Brazil, Mexico and Indonesia. Sky High Mascara was the most successful launch in the brand’s history. Nyx had a great year due, in part, to its partnership with Money Heist, a Netflix series. L’Oréal Paris remained the No. 1 beauty brand in the world with sales topping $6.3 billion.
L’Oréal Luxe sales rose 21.3%, as prestige beauty returned to nearly pre-covid levels. In skin care, ultra-premium brands like Lancôme Absolue and Helena Rubinstein, and anti-aging innovations such as Retinol Skin-Renewing Daily Micro-Dose Serum by Kiehl’s were top performers. Fragrance sales got a lift from Libre by Yves Saint Laurent and by promising launches like Alien Goddess by Mugler and Luna Rossa Ocean by Prada. In makeup, Lancôme and Shu Uemura led the way.
Active cosmetics sales jumped 30.3%, as consumers’ concern for their health drove demand for dermo-cosmetics. Driven by demand for Effaclar serum and Lipikar EczemaMED, La Roche-Posay more than doubled its growth rate compared with 2020. Vichy strengthened its leadership in anti-aging in Europe, particularly in skin care for menopausal women, while accelerating in Latin America and North America. SkinCeuticals continued to gather momentum, with the success of Silymarin CF confirming its antioxidant expertise. CeraVe saw spectacular growth for the second year running, in both the US and the rest of the world.
The gains continued in the new year. For Q1 2022, sales jumped 19%, as the luxe, professional products and active cosmetics divisions all achieved double-digit growth.
“In the first three months of the year, the growth trend continued in the global beauty market, with consumer purchasing behavior unaffected by inflation,” observed Hieronimus. “L’Oréal pursued its premiumization and innovation strategy and continued to outpace the beauty market across all zones and divisions, recording strong growth by volume and value.”
In February, L’Oréal joined more than 30 companies and professional associations to form the EcoBeautyScore Consortium. The goal is to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. Later that month, David Greenberg was appointed CEO of L’Oréal USA, president of North America Zone, and member of the executive committee.
In March, L’Oréal announced it partnered with Emotiv to help consumers make accurate and personalized fragrance choices. According to the companies, the agreement combines L’Oréal’s scents and algorithms with Emotiv’s neurotech headset. The system will debut this year in Yves Saint Laurent locations around the world.
L’Oréal maintains that 77% of consumers want fragrance to bring them emotional benefits such as happiness or relaxation. In fact, more than half of consumers ages 12-34 reportedly choose a fragrance based on their mood.
The electroencephalogram-based (EEG) headset detects neuro responses to these fragrances, which are then fed into machine learning algorithms for analysis.
These analyses reportedly “accurately sense and monitor behavior, preferences, stress and attention in real-world contexts,” per L’Oréal. The result is a determination of the consumer’s ideal scent “suited to their emotions.”
YSL executives say the technology gets 95% of people the right fragrance personalized to their needs and desires.
The partnership with Emotiv is just one example of how the world’s largest beauty company is embracing technology as tightly as it embraces chemistry and biology.
Speaking at VivaTech last month, Alexandra Bolten, L’Oréal’s global head of social and content marketing, said her company’s growing gaming strategy will promote inclusivity and representation. Garnier Fructis recently formed a sponsorship with Team Vitality, an e-sports enterprise. L’Oréal sees opportunities to reach more consumers via games like Animal Crossing, The Sims and Roblox.
“We know that our consumers are there. In the gaming space, we talk about self-expression and about boundless creativity,” explained Bolten. “Well there’s a lot to offer in the gaming space and only in a way that L’Oréal can do it because in gaming, too, we will be driven by our sense of purpose, which is creating the beauty that moves the world.”