08.02.22
France
www.lvmh.com
Sales: $7.8 billion
Key Personnel: Bernard Arnault, chairman and CEO; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisition; Chantal Gaemperle, human resources and synergies; Jean Jacques Guiony, finance; Chris de Lapuente, selective retailing and beauty; Jean Baptiste Voisin, strategy
Major Products: Perfumes and cosmetics. Brands include Guerlain, Acqua Di Parma, Parfums Christian Dior, Givenchy Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Kenzo Parfums, Fresh, KVD Beauty, Maison Francis Kurkdjian, Marc Jacobs Beauty, Cha Ling, Fenty Beauty by Rihanna
New Products: Officine Universelle Buly (acquisition); Guerlain—Aqua Allegoria, L’Art et la Matiére; Benefit—Boi-ing Bright On concealer, They’re Real mascara; Make Up For Ever—HD Skin foundation; Givenchy—Fraîche Irresistible; Fenty Beauty— limited-edition Toast’d Swirl Bronze Shimmer Powder and Cheek-Hugging Bronzer Brush #190.
Comments: The rebound in the luxury goods market was very good to LVMH. Corporate sales soared nearly 44% last year to almost $76 billion. Sales of perfumes and cosmetics jumped nearly 26%. By region, Asia (excluding Japan) accounted for 42% of sales. That was well ahead of Europe (excluding France) at 19% and the US at 16%. Other markets accounted for 10% of sales, followed by France, 9% and Japan, 4%.
Nearly every House benefitted from the return of travel. Parfums Christian Dior made a strong recovery, especially in Asia, the US and the Middle East. Sales rebounded at Parfums Givenchy, too. Guerlain sales rose on the strength of gains in China. Benefit’s sales were boosted by the launch of They’re Real Magnet mascara. Demand for Créme Ancienne provided a lift to Fresh skin care.
In October, LVMH acquired Officine Universelle Buly. Prior to the purchase, LVMH had been a minority investor via its Luxury Ventures fund. Buly offers a range of perfumes, face and body care products.
For the first quarter of 2022, corporate sales rose 29%. Sales of perfumes and cosmetics increased 23%. The company credited strong growth of perfumes and makeup, robust progress in the US and a rebound in Europe. More specifically, Christian Dior gained market share on the strength of fine fragrances like Sauvage, Miss Dior and J’Adore, and makeup. Guerlain successfully rolled out its Aqua and l’Art et la Matière. Its Abeille Royale skincare line also contributed to the performance of the Maison. Parfums Givenchy unveiled its new EDT Fraîche Irresistible. Maison Francis Kurkdjian continued to see rapid growth.
In May, Guerlain teamed up with photographer and environmental activist Yann Arthus-Betrand to launch Reaverse, a non fungible token (NFT) program. In 2021, Guerlain auctioned NFTs to restore land in the Millière Valley. Also in May, specifically on World Bee Day (May 20) Guerlain announced its second global bee conservation program. The program raised €1million in three days.
www.lvmh.com
Sales: $7.8 billion
Key Personnel: Bernard Arnault, chairman and CEO; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisition; Chantal Gaemperle, human resources and synergies; Jean Jacques Guiony, finance; Chris de Lapuente, selective retailing and beauty; Jean Baptiste Voisin, strategy
Major Products: Perfumes and cosmetics. Brands include Guerlain, Acqua Di Parma, Parfums Christian Dior, Givenchy Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Kenzo Parfums, Fresh, KVD Beauty, Maison Francis Kurkdjian, Marc Jacobs Beauty, Cha Ling, Fenty Beauty by Rihanna
New Products: Officine Universelle Buly (acquisition); Guerlain—Aqua Allegoria, L’Art et la Matiére; Benefit—Boi-ing Bright On concealer, They’re Real mascara; Make Up For Ever—HD Skin foundation; Givenchy—Fraîche Irresistible; Fenty Beauty— limited-edition Toast’d Swirl Bronze Shimmer Powder and Cheek-Hugging Bronzer Brush #190.
Comments: The rebound in the luxury goods market was very good to LVMH. Corporate sales soared nearly 44% last year to almost $76 billion. Sales of perfumes and cosmetics jumped nearly 26%. By region, Asia (excluding Japan) accounted for 42% of sales. That was well ahead of Europe (excluding France) at 19% and the US at 16%. Other markets accounted for 10% of sales, followed by France, 9% and Japan, 4%.
Nearly every House benefitted from the return of travel. Parfums Christian Dior made a strong recovery, especially in Asia, the US and the Middle East. Sales rebounded at Parfums Givenchy, too. Guerlain sales rose on the strength of gains in China. Benefit’s sales were boosted by the launch of They’re Real Magnet mascara. Demand for Créme Ancienne provided a lift to Fresh skin care.
In October, LVMH acquired Officine Universelle Buly. Prior to the purchase, LVMH had been a minority investor via its Luxury Ventures fund. Buly offers a range of perfumes, face and body care products.
For the first quarter of 2022, corporate sales rose 29%. Sales of perfumes and cosmetics increased 23%. The company credited strong growth of perfumes and makeup, robust progress in the US and a rebound in Europe. More specifically, Christian Dior gained market share on the strength of fine fragrances like Sauvage, Miss Dior and J’Adore, and makeup. Guerlain successfully rolled out its Aqua and l’Art et la Matière. Its Abeille Royale skincare line also contributed to the performance of the Maison. Parfums Givenchy unveiled its new EDT Fraîche Irresistible. Maison Francis Kurkdjian continued to see rapid growth.
In May, Guerlain teamed up with photographer and environmental activist Yann Arthus-Betrand to launch Reaverse, a non fungible token (NFT) program. In 2021, Guerlain auctioned NFTs to restore land in the Millière Valley. Also in May, specifically on World Bee Day (May 20) Guerlain announced its second global bee conservation program. The program raised €1million in three days.