08.02.22
Japan
www.po-holdings.co.jp
Sales: $1.5 billion
Key Personnel: Satoshi Suzuki, president and CEO; Naoki Kume, director and vice president; Koji Ogawa, director; Yoshikazu Yokote, director; Takuma Kobayashi, director; Hideki Komoto, corporate auditor
Major Products: Skin care, cosmetics, personal care and fragrance. Brands include Pola, Orbis, Jurlique, H2O Plus, pdc, Future Labo, Decencia, Orlane, Three
New Products: Pola— Wrinkle Shot Serum N, Diem Couleur Base Makeup Coffret; Jurlique Herbal Recovery Signature Moisturising Cream; Orbis Wrinkle White UV Protector
Comments: Pola Orbis is shaking up its beauty business well ahead of 100th anniversary in 2029. According to the company, the group has positioned the expansion of its business portfolio as “the new pillar of its strategies, while aiming to further enhance profitability by pursuing reforms of its brand portfolio in the existing cosmetics business” for Vision 2029. With that, Pola is eliminating H2O Plus Holdings Inc. Since joining the group, H2O Plus has been engaged in the manufacture and sale of cosmetics primarily in the US. However, the business environment surrounding the beauty brand has become “extremely difficult,” with sales falling short of expectations. Pola acquired H2O Plus in in 2010. At the time of the acquisition, Pola said it would expand the brand in Asia.
Going forward, H2O Plus will fulfill its obligation to supply products in accordance with agreements with its business partners, and proceed with dissolution procedures during the second half of 2023. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures.
In other news, there were some personnel changes in corporate leadership for Pola Orbis this year. Koji Ogawa was appointed director at the company after the retirement of Akira Fujii. Ogawa was previously a corporate officer in charge of management planning for IT, human resources and business development as well as a director for both Orbis and Jurlique International.
In regards to product development, Pola’s Wrinkle Shot collection has expanded with Wrinkle Shot Serum N, a line extension featuring the active ingredient NEI-L1 to penetrate deep into the dermis. Also for Summer 2022, the popular brightener, White Shot, makes an appearance in the limited edition Diem Couleur Base Makeup coffret.
www.po-holdings.co.jp
Sales: $1.5 billion
Key Personnel: Satoshi Suzuki, president and CEO; Naoki Kume, director and vice president; Koji Ogawa, director; Yoshikazu Yokote, director; Takuma Kobayashi, director; Hideki Komoto, corporate auditor
Major Products: Skin care, cosmetics, personal care and fragrance. Brands include Pola, Orbis, Jurlique, H2O Plus, pdc, Future Labo, Decencia, Orlane, Three
New Products: Pola— Wrinkle Shot Serum N, Diem Couleur Base Makeup Coffret; Jurlique Herbal Recovery Signature Moisturising Cream; Orbis Wrinkle White UV Protector
Comments: Pola Orbis is shaking up its beauty business well ahead of 100th anniversary in 2029. According to the company, the group has positioned the expansion of its business portfolio as “the new pillar of its strategies, while aiming to further enhance profitability by pursuing reforms of its brand portfolio in the existing cosmetics business” for Vision 2029. With that, Pola is eliminating H2O Plus Holdings Inc. Since joining the group, H2O Plus has been engaged in the manufacture and sale of cosmetics primarily in the US. However, the business environment surrounding the beauty brand has become “extremely difficult,” with sales falling short of expectations. Pola acquired H2O Plus in in 2010. At the time of the acquisition, Pola said it would expand the brand in Asia.
Going forward, H2O Plus will fulfill its obligation to supply products in accordance with agreements with its business partners, and proceed with dissolution procedures during the second half of 2023. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures.
In other news, there were some personnel changes in corporate leadership for Pola Orbis this year. Koji Ogawa was appointed director at the company after the retirement of Akira Fujii. Ogawa was previously a corporate officer in charge of management planning for IT, human resources and business development as well as a director for both Orbis and Jurlique International.
In regards to product development, Pola’s Wrinkle Shot collection has expanded with Wrinkle Shot Serum N, a line extension featuring the active ingredient NEI-L1 to penetrate deep into the dermis. Also for Summer 2022, the popular brightener, White Shot, makes an appearance in the limited edition Diem Couleur Base Makeup coffret.