07.01.22
City of Industry, CA
www.markwinsbeauty.com
Sales: $420 million
Key Personnel: Linda Chen, chairman and CEO; John Stephenson, corporate officer; Eric Weeks, president of sales, North America; Giancarlo Di Majo, managing director, international sales; Jane Chen, COO-manufacturing; Julie Hsu, EVP-finance; Alice Chen, SVP-marketing and head of corporate communications; Elaine Chen, SVP-marketing; Emily Huang, SVP-marketing
Major Products: Wet ‘n’ Wild, Physicians Formula, Black Radiance, Lorac, Bonne Bell and Lip Smackers
New Products: Wet ‘n’ Wild Prime Focus Pore Minimizing Serum, Prime Focus Brightening Serum, Fight Dirty Clarifying Spray, Take Your Vitamins Super Nutrient Face Boost, Mega Slicks Lip Gloss, Boost Me Up Brow + Lash Serum, Care Bears Collection (limited edition); Physicians Formula Butter Earth Day Collection (limited edition), Black Radiance True Complexion Tinted Moisturizer SPF 15; Lip Smacker Hello Kitty Lippy Pal
Comments: Right after last year’s Happi Top 50 was published, Eric Chen, the founder and CEO of Markwins Beauty Brands (MBB) passed away at the age of 63. The company said the cause of death was a respiratory illness.
Born in Taiwan, Chen founded the privately-held City of Industry, CA-based company 37 years ago. He created The Color Workshop and The Color Institute before acquiring a raft of brands such as Wet ‘n’ Wild, Physicians Formula, Black Radiance, Bonnie Bell, Lip Smacker and POP. Today, MBB products can be found in more than 50,000 retail locations around the world.
A leading launch at MBB was in honor of the 40th anniversary of Care Bears. Wet ‘n’ Wild teamed up with the franchise to create a colorful makeup and skin care collection inspired by the cartoon bears. The extensive collection is sold at retailers such as Walmart, Ulta, Walgreens and Target.
Other MBB news includes a sustainability effort at Physicians Formula. Committed to green initiatives for many years now, the leading masstige cosmetics brand was the first to bring an Ecocert Certified Organic 100% Natural Origin makeup line to the mass market with the introduction of Organic Wear in 2008. The Organic Wear line continues to make “green” history, with best in category mascaras and color correction products. Now, Physicians Formula will bring green to the workplace, as it implements a range of activities designed to lessen its environmental impact such as installing LED light bulbs and a solar panel system at company headquarters.
www.markwinsbeauty.com
Sales: $420 million
Key Personnel: Linda Chen, chairman and CEO; John Stephenson, corporate officer; Eric Weeks, president of sales, North America; Giancarlo Di Majo, managing director, international sales; Jane Chen, COO-manufacturing; Julie Hsu, EVP-finance; Alice Chen, SVP-marketing and head of corporate communications; Elaine Chen, SVP-marketing; Emily Huang, SVP-marketing
Major Products: Wet ‘n’ Wild, Physicians Formula, Black Radiance, Lorac, Bonne Bell and Lip Smackers
New Products: Wet ‘n’ Wild Prime Focus Pore Minimizing Serum, Prime Focus Brightening Serum, Fight Dirty Clarifying Spray, Take Your Vitamins Super Nutrient Face Boost, Mega Slicks Lip Gloss, Boost Me Up Brow + Lash Serum, Care Bears Collection (limited edition); Physicians Formula Butter Earth Day Collection (limited edition), Black Radiance True Complexion Tinted Moisturizer SPF 15; Lip Smacker Hello Kitty Lippy Pal
Comments: Right after last year’s Happi Top 50 was published, Eric Chen, the founder and CEO of Markwins Beauty Brands (MBB) passed away at the age of 63. The company said the cause of death was a respiratory illness.
Born in Taiwan, Chen founded the privately-held City of Industry, CA-based company 37 years ago. He created The Color Workshop and The Color Institute before acquiring a raft of brands such as Wet ‘n’ Wild, Physicians Formula, Black Radiance, Bonnie Bell, Lip Smacker and POP. Today, MBB products can be found in more than 50,000 retail locations around the world.
A leading launch at MBB was in honor of the 40th anniversary of Care Bears. Wet ‘n’ Wild teamed up with the franchise to create a colorful makeup and skin care collection inspired by the cartoon bears. The extensive collection is sold at retailers such as Walmart, Ulta, Walgreens and Target.
Other MBB news includes a sustainability effort at Physicians Formula. Committed to green initiatives for many years now, the leading masstige cosmetics brand was the first to bring an Ecocert Certified Organic 100% Natural Origin makeup line to the mass market with the introduction of Organic Wear in 2008. The Organic Wear line continues to make “green” history, with best in category mascaras and color correction products. Now, Physicians Formula will bring green to the workplace, as it implements a range of activities designed to lessen its environmental impact such as installing LED light bulbs and a solar panel system at company headquarters.