07.01.21
Santa Monica, CA
www.beautycounter.com
Sales: $438 million (estimated)
Key personnel
Gregg Renfrew, founder and chief executive officer; Ana Badell, chief operating officer; Blair Lawson, chief merchandising and marketing officer, Suzette Ramirez-Carr, chief people officer; Lindsay Dahl, SVP social mission
Major products
Skin care, makeup, and bath and body products
New products
The Clean Deo, Hand Savior Radiance Boosting Serum + Hand Sanitizer, Countersun Sun Care
Comments: In April 2021, Beautycounter announced that The Carlyle Group acquired a majority stake in the brand and valued the company at $1 billion.
Beautycounter was named to CNBC’s Disruptor 50 list in 2020. CEW awarded Beautycounter with the Sustainability Excellence Award in the 2020 CEW Beauty Awards.
In 2020, Beautycounter had its most successful product launch to date with Counter+ All Bright C Serum. A six-month supply sold out in three weeks and garnered a 14K person waitlist. This product continues to be a top seller for the brand.
Beautycounter entered the world of live streaming with the opening of its new hybrid retail store and livestream content studio in Los Angeles. The studio is producing engaging content that ties back to the brand’s pillars of safety, sustainability, advocacy and clean beauty, while allowing customers near and far to shop the store with livestream shopping technology.
www.beautycounter.com
Sales: $438 million (estimated)
Key personnel
Gregg Renfrew, founder and chief executive officer; Ana Badell, chief operating officer; Blair Lawson, chief merchandising and marketing officer, Suzette Ramirez-Carr, chief people officer; Lindsay Dahl, SVP social mission
Major products
Skin care, makeup, and bath and body products
New products
The Clean Deo, Hand Savior Radiance Boosting Serum + Hand Sanitizer, Countersun Sun Care
Comments: In April 2021, Beautycounter announced that The Carlyle Group acquired a majority stake in the brand and valued the company at $1 billion.
Beautycounter was named to CNBC’s Disruptor 50 list in 2020. CEW awarded Beautycounter with the Sustainability Excellence Award in the 2020 CEW Beauty Awards.
In 2020, Beautycounter had its most successful product launch to date with Counter+ All Bright C Serum. A six-month supply sold out in three weeks and garnered a 14K person waitlist. This product continues to be a top seller for the brand.
Beautycounter entered the world of live streaming with the opening of its new hybrid retail store and livestream content studio in Los Angeles. The studio is producing engaging content that ties back to the brand’s pillars of safety, sustainability, advocacy and clean beauty, while allowing customers near and far to shop the store with livestream shopping technology.