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The Top 50 Report



The Year That Was, Just Wasn't Very Good



Published June 28, 2012
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The Top 50 Report
Economic weakness in most parts of the world, rising raw material costs, heated global competition…for most companies in The Top 50, 2011 was a year to forget. The only problem is, that when the books were closed last year, companies couldn’t exactly turn the page on their problems. We’re halfway through 2012 and the global economy appears more precarious than ever.

Multinationals are anxiously awaiting word out of Europe to find out if the crises in Greece, Spain, Italy and elsewhere will continue to worsen. Meanwhile, in China there’s evidence that the economy is sinking from a double-digit growth rate to a high single-digit rate to maybe something worse. Now, in most countries, 5% growth would be lauded, but when it happens in China that’s cause for alarm.

The US, too, is in a tight spot, as consumer confidence remains anemic. As we went to press, Moody’s Investor Services had cut ratings on several major global banks including Bank of America and CitiGroup, and the Dow Jones Industrial Average was getting hammered. Couple sliding consumer sentiment with the uncertainty that always surrounds a US Presidential election and there’s more than enough reason to worry about the rest of 2012 and 2013.

Marketers are certainly worried. Procter & Gamble, which was, is, and probably always will be, No. 1 on The Top 50, sent shock waves through the household and personal products industry when it issued a warning for fiscal 2013 and slashed its growth estimates in half. Unless there is a dramatic turnaround soon, you can bet that other companies will follow suit as the third quarter gets in full swing.

Yup, there’s a lot of uncertainty out there, but one thing’s for sure. If it’s July, it must be time for The Top 50—Happi’s annual look at the leading US companies in the global household and personal products industry. Breeze through the write-ups on the following pages to see what’s new at industry leaders like Estée Lauder, Avon and Ecolab. And don’t forget to read The International Top 30 next month. This annual feature provides all the news and data you need to keep up with marketers with headquarters outside the US.

The Top 50

1. Procter & Gamble Cincinnati, OH $68.7 billion
2. Colgate-Palmolive New York, NY $14.5 billion
3. SC Johnson Racine, WI $9 billion
4. Estée Lauder New York, NY $8.8 billion
5. Avon New York, NY $8.2 billion
6. Johnson & Johnson New Brunswick, NJ $7.7 billion
7. Amway Ada, MI $5.0 billion
8. Coty New York, NY $4.1 billion
9. Ecolab St. Paul, MN $3.6 billion
10. Mary Kay Dallas, TX $3.0 billion

11. Limited Brands Columbus, OH $2.9 billion
12. Clorox Oakland, CA $2.5 billion
12. Diversey Sturtevant, WI $2.5 billion
14. Church & Dwight Princeton, NJ $2.2 billion
15. Sun Products Wilton, CT $2.0 billion
16. Revlon New York, NY $1.3 billion
17. Elizabeth Arden Miramar, FL $1.1 billion
17. Guthy-Renker Palm Desert, CA $1.1 billion
19. Nu Skin Provo, UT $964 million
20. Blyth Greenwich, CT $888 million

21. Yankee Candle Deerfield, MA $785 million
22. Tupperware Orlando, FL $676 million
23. Zep Atlanta, GA $646 million
24. Inter Parfums New York, NY $615 million
25. Jafra Westlake Village, CA $611 million
26. Merck Whitehouse Station $583 million
27. Scentsy Meridian, ID $535 million
28. Markwins City of Industry, CA $482 million
29. John Paul Mitchell Systems Beverly Hills, CA $480 million
30. Energizer St. Louis, MO $419 million

31. Chattem Chattanooga, TN $352 million
32. Prestige Brands Irvington, NY $344 million
33. WD-40 San Diego, CA $336 million
34. Combe White Plains, NY $250 million
35. American Int’l Industries Los Angeles, CA $205 million
36. Helen of Troy El Paso, TX $200 million
36. High Ridge Brands Stamford, CT $200 million
38. Seventh Generation Burlington, VT $165 million
39. Spartan Chemical Maumee, OH $164 million
40. Turtle Wax Chicago, IL $158 million

41. Hydroxatone Jersey City, NJ $156 million
42. Herbalife Los Angeles, CA $147 million
43. Parlux Fort Lauderdale, FL $135 million
44. Gojo Akron, OH $133 million
45. Dermalogica Carson, CA $130 million
46. Blistex Oak Brook, IL $125 million
47. State Industrial Cleveland, OH $115 million
48. Obagi Long Beach, CA $114 million
49. Method San Francisco, CA $112 million
50. Murad El Segundo, CA $110 million


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