Supplier's Corner

Kline Offers New Consumer Tracking Service

February 12, 2013

Market research firm Kline & Company is tapping into the minds of shoppers with a new independent research service, “Consumer Mind Mapping: Attitude Tracking Service for Cosmetics and Toiletries Usage.”

According to Kline, this research will help marketers pinpoint what consumers value in their usage of cosmetics and toiletries as well as how influences and attitudes change regarding taking care of themselves.

Marketers will be able to listen in on the thoughts of consumers about their experiences with different products through a unique methodology that provides insights into deep-seated perceptions and unarticulated motivations for behavior.

More info: www.klinegroup.com
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