Market research firm Kline & Company is tapping into the minds of shoppers with a new independent research service, “Consumer Mind Mapping: Attitude Tracking Service for Cosmetics and Toiletries Usage.”
According to Kline, this research will help marketers pinpoint what consumers value in their usage of cosmetics and toiletries as well as how influences and attitudes change regarding taking care of themselves.
Marketers will be able to listen in on the thoughts of consumers about their experiences with different products through a unique methodology that provides insights into deep-seated perceptions and unarticulated motivations for behavior.
More info: www.klinegroup.com
Kline Offers New Consumer Tracking Service
Published February 12, 2013
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