Bell Flavors & Fragrances has opened a state-of-the-art innovation center in its Guadalajara, Mexico operation. The 900 sq. meter facility, Centro Innovación Bell (CIB), utilizes both sustainable “green” building technologies and LEED rated systems and will serve as a hub of new product creation, customer collaboration, and direct consumer testing for Bell´s customers in the Mexican market and other parts of Latin America.
The CIB facility has two state of the art fragrance laboratories that offer capabilities in creation and application testing for fragrances in three key categories personal care, household care, and cosmetic consumer products. These laboratories are accompanied with a consumer product sensory laboratory that will enable Bell to test new flavors and fragrances directly with our customers in preference and sensory driven testing.
The facility is also equipped as a culinary center with three test kitchens focused on developing and tailoring Bell´s sweet, beverage, and savory flavors for distinct, locally relevant taste preferences.
¨Creativity and Innovation are two ingredients that have driven Bell´s growth over the last 100 years. Investing further into Mexico and with our key partners is critical to our company’s success. This CIB facility will allow us to focus as a company on these critical objective,” said James Heinz, president and CEO of Bell.