04.01.14
Actress and model Molly Sims has unveiled her dramatic hair color makeover—from sun-kissed blonde to vibrant red —showcasing the power of the new Nexxus Color Assure color care collection. The collection features a pre-wash primer, the Unilever brand’s first-ever pre-treatment, which is designed to shield hair against color fade.
“We know women have an emotional connection with their colored hair—one that starts with elation which turns to frustration because of color fade and the inability to make that color last,” said David Rubin, vice president, hair care for Unilever US. To celebrate that just-colored feeling, Nexxus sponsored the “Prime Color” contest on Facebook where fans could share their own just-colored selfies using the hashtag #primecolor on Instagram and Twitter. Nexxus gave away a daily beauty bundle including the entire Color Assure system plus a ceramic hair straightener and curling wand.
“We know women have an emotional connection with their colored hair—one that starts with elation which turns to frustration because of color fade and the inability to make that color last,” said David Rubin, vice president, hair care for Unilever US. To celebrate that just-colored feeling, Nexxus sponsored the “Prime Color” contest on Facebook where fans could share their own just-colored selfies using the hashtag #primecolor on Instagram and Twitter. Nexxus gave away a daily beauty bundle including the entire Color Assure system plus a ceramic hair straightener and curling wand.