06.02.14
Pro skateboarder Paul Rodriguez, aka P-Rod, is taking a ride with Unilever power brand Axe, creating a new collection that is said to capture the soul of Los Angeles street culture. The limited edition line, called Axe Kilo, marks the first time the brand has collaborated on a product design that features outside creative influence.
The new Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The line, which includes body spray, AP and deo sticks, body wash and shampoo, is available only at Target and Target.com for a limited time.
Unilever created a three-part video series on YouTube (www.YouTube.com/AXE) that highlights the significance of the collaboration, their individual paths to success and the genesis of the new Kilo design.
The new Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage and was illustrated by artist Mister Cartoon. The line, which includes body spray, AP and deo sticks, body wash and shampoo, is available only at Target and Target.com for a limited time.
Unilever created a three-part video series on YouTube (www.YouTube.com/AXE) that highlights the significance of the collaboration, their individual paths to success and the genesis of the new Kilo design.