05.01.15
Oral care products maker DenTek has acquired the Canker Cover and OraMoist brands from Quantum Health.
DenTek will promote the brands in conjunction with its comprehensive suite of products, which include floss picks, interdental brush cleaners, dental guards for nighttime teeth grinding, dental picks/scalers and tongue cleaners. DenTek said also plans to leverage its existing retail partnerships to gain more visibility on promoting positive oral health.
“We are thrilled to add both Canker Cover and OraMoist to our growing family of innovative oral care products,” said David Fox, president and CEO of DenTek. “We recently added Orabrush to our brand portfolio, which already had a proven marketing model and outstanding products and these two brands will further strengthen the DenTek family of brands. We look forward to utilizing our marketing and selling expertise to grow and expand these brands, and build a strong oral care category with our retailers.”
DenTek will promote the brands in conjunction with its comprehensive suite of products, which include floss picks, interdental brush cleaners, dental guards for nighttime teeth grinding, dental picks/scalers and tongue cleaners. DenTek said also plans to leverage its existing retail partnerships to gain more visibility on promoting positive oral health.
“We are thrilled to add both Canker Cover and OraMoist to our growing family of innovative oral care products,” said David Fox, president and CEO of DenTek. “We recently added Orabrush to our brand portfolio, which already had a proven marketing model and outstanding products and these two brands will further strengthen the DenTek family of brands. We look forward to utilizing our marketing and selling expertise to grow and expand these brands, and build a strong oral care category with our retailers.”