10.01.15
In the industrial and institutional (I&I) wipes sector, market leader Clorox Professional Products and various smaller brands like Metrex Research and Spartan Chemical are growing faster than the overall market, according to a recent report published by Kline.
In its “Industrial and Institutional Wipes USA: Market Analysis and Opportunities report,” Kline says all product categories and companies have registered growth, and demand for industrial and institutional cleaning wipes increased 5% in 2014.
According to Kline, this across-the-board increase is due to the fact that end users view wipes as a convenient and effective way to clean their facilities.
In addition, the recently modified EPA Wiper Rule is fueling growth. Now that reusable, laundered cloths and solvent-contaminated disposable wipes are subject to the same regulations, it is expected to lead to increased future sales for wipes in various industrial and commercial end-use segments, noted Kline.
According to structured surveys conducted by Kline with a wide range of end users, while wipes are important to users, loyalty to specific brands is low. Less than one-third of the survey respondents noted that the brand name of wipes is important as a purchase factor. More than half of the respondents said that they would simply choose an alternate brand of wipes if the distributor stopped carrying their brand.
The five leading suppliers of industrial and institutional cleaning wipes account for 84% of the total market, and the sales disparities occur even among the top players where sales numbers double from one supplier to another, said Kline. Specifically, the top three suppliers are Clorox Professional Products, Reckitt Benckiser Professional, and Kimberly-Clark.
The market for institutional and industrial wipes will represent acceleration as the manufacturing sector continues to rise and is forecast to grow at a healthy compound annual growth rate (CAGR) of over 4% through 2019.
The modified Wiper Rule will continue to influence sales growth. Hard-surface wipes will continue to be the leading product class, growing at a CAGR of 4.5% by 2019.
In its “Industrial and Institutional Wipes USA: Market Analysis and Opportunities report,” Kline says all product categories and companies have registered growth, and demand for industrial and institutional cleaning wipes increased 5% in 2014.
According to Kline, this across-the-board increase is due to the fact that end users view wipes as a convenient and effective way to clean their facilities.
In addition, the recently modified EPA Wiper Rule is fueling growth. Now that reusable, laundered cloths and solvent-contaminated disposable wipes are subject to the same regulations, it is expected to lead to increased future sales for wipes in various industrial and commercial end-use segments, noted Kline.
According to structured surveys conducted by Kline with a wide range of end users, while wipes are important to users, loyalty to specific brands is low. Less than one-third of the survey respondents noted that the brand name of wipes is important as a purchase factor. More than half of the respondents said that they would simply choose an alternate brand of wipes if the distributor stopped carrying their brand.
The five leading suppliers of industrial and institutional cleaning wipes account for 84% of the total market, and the sales disparities occur even among the top players where sales numbers double from one supplier to another, said Kline. Specifically, the top three suppliers are Clorox Professional Products, Reckitt Benckiser Professional, and Kimberly-Clark.
The market for institutional and industrial wipes will represent acceleration as the manufacturing sector continues to rise and is forecast to grow at a healthy compound annual growth rate (CAGR) of over 4% through 2019.
The modified Wiper Rule will continue to influence sales growth. Hard-surface wipes will continue to be the leading product class, growing at a CAGR of 4.5% by 2019.