11.02.16
Kik Interactive, the company behind online chat platform Kik, has launched a fashion and beauty “bot” category. The new category includes a mix of branded and brand-agnostic “concierge” bots (internet robots), and users can include multiple bots in chats.
Bots in the new fashion and beauty category also display new chat functionality, according to Kik.
Previously, users could call bots into conversations using mentions, a feature that allows bots to participate in conversation threads involving multiple parties, including groups.
Now, the bots can interact with each other, offering teens a new way to browse outfits and shop together, all within their one-on-one or group chats. For example, when searching for a specific product in the Sephora bot, Sephora can introduce a concierge bot such as BeautyTube to provide tips and how-to videos specific to the chat and the product, creating a better shopping experience. Users will also be able to leverage features such as invites to ask friends for fashion and beauty advice while simultaneously chatting with a bot.
The branded bots include H&M, Kipling, Sephora and Victoria’s Secret Pink.
Bots in the new fashion and beauty category also display new chat functionality, according to Kik.
Previously, users could call bots into conversations using mentions, a feature that allows bots to participate in conversation threads involving multiple parties, including groups.
Now, the bots can interact with each other, offering teens a new way to browse outfits and shop together, all within their one-on-one or group chats. For example, when searching for a specific product in the Sephora bot, Sephora can introduce a concierge bot such as BeautyTube to provide tips and how-to videos specific to the chat and the product, creating a better shopping experience. Users will also be able to leverage features such as invites to ask friends for fashion and beauty advice while simultaneously chatting with a bot.
The branded bots include H&M, Kipling, Sephora and Victoria’s Secret Pink.