02.01.19
DevaCurl: named Robert Schaeffler as CEO. DevaCurl is a portfolio company of the private equity group of Ares Management, LP. In his new role, Schaeffler is poised to strengthen DevaCurl’s position as a leading curly hair brand. He will focus on accelerating DevaCurl’s growth and continuing to build awareness among consumers and stylists.
Schaeffler brings a diverse background with a keen understanding of the global hair care market. Most recently, he served as general manager of Henkel Professional North America, managing a mix of fast-growing brands including Sexy Hair and Kenra Professional while simultaneously launching Guy Tang’s #mydentity hair color line within the Henkel Professional portfolio.
Schaeffler brings a diverse background with a keen understanding of the global hair care market. Most recently, he served as general manager of Henkel Professional North America, managing a mix of fast-growing brands including Sexy Hair and Kenra Professional while simultaneously launching Guy Tang’s #mydentity hair color line within the Henkel Professional portfolio.