01.28.22
WHP Global, a leading New York-based firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion, will expand the Joseph Abboud brand into the self-care market with the launch of a men's grooming line and new fragrance collection, company officials announced today.
The company recently signed a long-term license agreement with health and beauty company A.P. Deauville to design, develop and distribute a full collection of men's bath, body care and grooming products. WHP also signed a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances.
The new collections will launch this spring.
Joseph Abboud Grooming products featuring a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada. Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce, and specialty retailers nationwide.
"We are thrilled to bring Joseph Abboud into the men's beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville,” said Stanley Silverstein, chief commercial officer at WHP Global, owner of the Joseph Abboud brand. “With two new collections launching this spring and a flourishing global men's apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle."
An iconic American men's fashion brand founded in 1987, Joseph Abboud delivers a modern take on heritage ready-to-wear and customized menswear with timeless designs to fit every man. Joseph Abboud is a top selling brand at Men's Wearhouse with a robust Made in America custom tailored business operated out of the longstanding Joseph Abboud Factory in New Bedford, Massachusetts. The brand has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office, and has a loyal and growing customer base in the U.S. and abroad.
"The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry," said 3B International's Execute Vice President, Mike Kewer. "We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection."
The company recently signed a long-term license agreement with health and beauty company A.P. Deauville to design, develop and distribute a full collection of men's bath, body care and grooming products. WHP also signed a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances.
The new collections will launch this spring.
Joseph Abboud Grooming products featuring a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada. Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce, and specialty retailers nationwide.
"We are thrilled to bring Joseph Abboud into the men's beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville,” said Stanley Silverstein, chief commercial officer at WHP Global, owner of the Joseph Abboud brand. “With two new collections launching this spring and a flourishing global men's apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle."
An iconic American men's fashion brand founded in 1987, Joseph Abboud delivers a modern take on heritage ready-to-wear and customized menswear with timeless designs to fit every man. Joseph Abboud is a top selling brand at Men's Wearhouse with a robust Made in America custom tailored business operated out of the longstanding Joseph Abboud Factory in New Bedford, Massachusetts. The brand has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office, and has a loyal and growing customer base in the U.S. and abroad.
"The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry," said 3B International's Execute Vice President, Mike Kewer. "We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection."