07.26.22
Codex Beauty Labs, Silicon Valley's plant-based biotech skincare company, launched its third collection called Shaant.
The collection addresses oily and acne-prone skin by helping to reduce sebum production, exfoliate, encourage skin turnover and soothe irritation. Shaant, meaning "peace" and "calm" in Hindi, is often paired with "connectedness" in Ayurvedic philosophy.
"Increasing levels of stress in our society, poor quality sleep, rising pollution, as well as unhealthy eating and alcohol habits have all contributed to increased acne in both teenagers and adults,” said Dr. Barb Paldus, founder and CEO of Codex Beauty Labs. “Through Ayurvedic plant databases in India, we have identified actives that address two root causes, namely sebum overproduction, and accumulation of dead skin cells in pores. Shaant also leverages our patented PreservX preservation system that supports microbiome health – so we are proud that Shaant is the first MyMicrobiome-certified collection for acne-prone skin."
The Shaant products were formulated in partnership with Dr. Raja Sivamani, an integrative dermatologist and certified Ayurvedic practitioner, and leverage biotech-manufactured plant stem cells from Indian plants long valued by Ayurvedic healers for their calming, soothing and balancing properties.
Dr. Sivamani said the philosophy behind the Shaant skincare collection for acne-prone skin is Ayurvedic plants, such as gotu kola or patchouli, which have been vetted with Western scientific tools like their effect on gene expression in skin cells and clinical tests on patients with acne.
Cosmetic, OTC Phases
The collection will launch in two phases, the Cosmetic Phase and the OTC Phase.
The Cosmetic Phase will contain the following four topical products:
- Balancing Foaming Cleanser decongests pores without stripping moisture;
- Refining Toner hydrates, soothes irritation, and minimizes pores;
- Balancing Clay Mask aborbs excess oil, cleans pores, and deeply exfoliates; and
- Balancing Oil Control Cream mattifies oiliness and smooths skin texture.
The OTC Phase will have three topical products. The collection harnesses the patent-pending ShaantComplex, a proprietary blend of derived from terrestrial and marine plants that help control oiliness, shed dead skin cells, reduce pore diameter, and help reduce redness. Each plant addresses the acne inflammasome in distinct yet synergistic ways. The ShaantComplex is supplemented by other Ayurvedic plants or fruits that are known for their analgesic, anti-inflammatory, and skin tone improving properties.
The first four Shaant products are certified MyMicrobiome, vegan, Leaping Bunny, and Environmental Working Group verified. The cleanser and toner are also certified EcoCert COSMOS natural.
Every product in the Shaant collection undergoes efficacy testing at a third-party clinical facility. Measurements are made on a statistically meaningful population using instrumentation accepted by dermatologists for quantifying specific skin parameters. This data is summarized in an efficacy panel that provides a transparent snapshot of product performance to the consumer. The entire collection, including future OTC products, is undergoing an IRB clinical trial under the supervision of Dr. Sivamani.
All products are manufactured in a high-tech cosmetic cGMP (ISO22716) facility to deliver the highest quality and contain sustainably-sourced ingredients housed in plant-based polyethylene tubes or 50% PCR PET bottles, which reduce each product's carbon footprint from about 50% to 100%.