08.01.22
RuPaul’s perfectly-sculpted face isn’t just the result of good genes. The famed drag queen attributes that “snatched” look to one of his favorite beauty hacks: facelift tape.
According to NYC-based beauty trend tracker Spate, recent searches for facelift tape indicate that consumers are looking for creative, non-invasive measures to achieve that defined face shape to make their visages look flawless following a painstaking makeup job.
There are 10,700 searches on average every month in the US for facelift tape, which has grown +31.8% in searches since last year. Sephora is the sole market leader. The retailer is searched alongside this trend, revealing that consumers are looking to purchase it there without a brand preference.
Facelift tape is used to achieve the "snatched" look, slang for very attractive, reduce fine lines and wrinkles, and mimic a face lift's effects. Related searches include best, Korean, Amazon, Sephora, Ulta, Walmart, CVS, how to, how, neck, and review. The prevalence of stores in searches indicates that consumers are highly-interested in where they can buy this product. The hunt for stores such as Walmart, CVS, and Amazon suggest that consumers are looking for inexpensive options. Searches for Korean highlight a preference for face lift tape from K Beauty brands.
Similar trends which mimic the effects of a traditional face lift are also becoming increasingly popular. For example, the less invasive ponytail face lift has grown +65.0% year-over-year (YoY).
Honey Dew Lips
Rising interest in honey lip balm reveals consumers are searching for lip balms with multiple active ingredients, flavors and product formats.
On average, there are 2,200 searches every month in the US for Honey Lip Balm, which has grown +84.6% in searches since last year. There are six market leaders: Hey Honey, Burt’s Bees, Eczema Honey, Fresh, Farmacy and Innisfree.
Honey has been one of nature’s beauty secrets from ancient civilizations to today, helping to moisturize and heal dry skin. Related searches for this trend include best, review, DIY, stick, gloss, tinted, shea butter, lavender, nourishing, and watermelon. Searches for best and review indicate consumers are seeking help determining which honey lip balm they should buy amidst several market leaders. Searches for stick and gloss show consumers are interested in different format options to meet their broad needs.
Searches for tinted indicate the desire for a hybrid lip product delivering skincare and makeup benefits in one, which also contributes to the strong growth of tinted lip balms +40.1% YoY. Brands should consider opportunities for other multi-benefit tinted lip products such as tinted lip oils, serums (lip serum is up +18.3% YoY), and treatments. Consumers are searching for flavors and ingredients such as watermelon, lavender, and shea butter, indicating that there is also an opportunity to incorporate them into other lip products.
Puffy Headbands
Searches for puffy headband indicate consumers are looking to bring back the 1980s and ‘90s through their hairstyles.
There are 1,400 searches on average every month in the US for puffy headbands, which has grown +77.4% in searches since last year. The sole market leader is Prada.
The puffy headband first became popular in the 1980s and remained a stylish accessory throughout the 1990s. The bixie, which is currently up +3,310.6% YoY. Headband searched alongside ‘80s is up +39.9% YoY; ‘80s hairstyles are up +14.3% YoY; and ‘90s hairstyles are up +19.9% YoY. Top search queries are puffy headband, Prada puffy headband, and white puffy headband.
Searches for Prada puffy headband indicate consumers are specifically looking for this version of the headband or similar styles. Spate suggests brands consider accessible options with a wallet-friendly price tag that appeals to more consumers in various trendy colors, include puffy headbands in their holiday merchandise or next gift with purchase.