08.01.22
Estrogen levels begin declining around age 40 during peri-menopause and when that happens, there is serious toll on skin—especially when it comes to elasticity, density, and hydration.
Paula’s Choice has rolled out new Clinical Phytoestrogen Elasticity Renewal Serum and Clinical Phytoestrogen Elasticity Renewal Body Treatment to improve the look of elasticity, crepey texture and signs of aging that coincide with estrogen decline. The formulas, based on breakthrough research about topically applied non-hormonal plant-based phytoestrogens, have a unique ability to help with the signs of aging that coincide with estrogen-deficient skin, according to the brand, which is part of Unilever.
Clinical Phytoestrogen Elasticity Renewal Serum is billed as a potent face and neck serum that improves the look of elasticity, crepey texture and signs of aging that coincide with estrogen decline. Made uniquely for estrogen-depleted skin, it smooths the look of crepe-like texture on face and neck, improves the appearance of thinning skin, and visibly reduces the look of fine lines, according to the brand.
Clinical Phytoestrogen Elasticity Renewal Body Treatment is also formulated uniquely for estrogen-depleted skin. It targets creping on chest, forearms and hands, improves the appearance of thinning skin, and visibly promotes skin’s elasticity
Phytoestrogens are non-hormonal naturally occurring antioxidant compounds found in plants such as soy. They work by signaling the skin's surface to behave in a healthier way, similar to how skin acts prior to changes that typically occur in your mid-40s.
The serum and body treatment contain what Paula's Choice says are three the most-researched phytoestrogens found abundantly in soy—daidzein, genistein, and equol.
Equol is an antioxidant that helps to promote smoother texture. Daidzein visibly improves suppleness and increases skin’s resilience. Genistein restores key hydrating substances and helps support elasticity.
Paula’s Choice has rolled out new Clinical Phytoestrogen Elasticity Renewal Serum and Clinical Phytoestrogen Elasticity Renewal Body Treatment to improve the look of elasticity, crepey texture and signs of aging that coincide with estrogen decline. The formulas, based on breakthrough research about topically applied non-hormonal plant-based phytoestrogens, have a unique ability to help with the signs of aging that coincide with estrogen-deficient skin, according to the brand, which is part of Unilever.
Clinical Phytoestrogen Elasticity Renewal Serum is billed as a potent face and neck serum that improves the look of elasticity, crepey texture and signs of aging that coincide with estrogen decline. Made uniquely for estrogen-depleted skin, it smooths the look of crepe-like texture on face and neck, improves the appearance of thinning skin, and visibly reduces the look of fine lines, according to the brand.
Clinical Phytoestrogen Elasticity Renewal Body Treatment is also formulated uniquely for estrogen-depleted skin. It targets creping on chest, forearms and hands, improves the appearance of thinning skin, and visibly promotes skin’s elasticity
Phytoestrogens are non-hormonal naturally occurring antioxidant compounds found in plants such as soy. They work by signaling the skin's surface to behave in a healthier way, similar to how skin acts prior to changes that typically occur in your mid-40s.
The serum and body treatment contain what Paula's Choice says are three the most-researched phytoestrogens found abundantly in soy—daidzein, genistein, and equol.
Equol is an antioxidant that helps to promote smoother texture. Daidzein visibly improves suppleness and increases skin’s resilience. Genistein restores key hydrating substances and helps support elasticity.