Company News, New Products

Seiwa Kasei To Debut Two New Ingredients at In-Cosmetics Paris

Includes a silicone alternative in hair application and a frizz solution.

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By: Lianna Albrizio

Associate Editor

Seiwa Kasei will debut two new ingredients at In-Cosmetics Paris this month. 
 
Vistanol GDHR-Pure / “Botanical Lanolin” and “Botanical Dimethicone” is a 100% natural-based alternative oil. It can provide moisture and glossiness without the silicones, the company said.
 
In addition, Vistanol GDHR-Pure provides a “dimethicone-like texture” at a lower use level as 1% in hair treatment. 
 
Promois WR-CAQ is an anti-frizz rice protein. According to the company, Promois WR-CAQ can keep the radius of curvature of damaged hair even in humid conditions. 
 
These new products will be exhibited at the Innovation Zone at In-Cosmetics Global in Paris this month at Booth 2D86.   
 

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