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Acquires 115 hectacres near Nîmes, France for regenerative agriculture production and new research.
April 5, 2024
By: TOM BRANNA
Editor
Groupe Clarins in betting the farm on integrated sourcing. The beauty giant raised the ante with the acquisition of 115 hectares of land in the commune of Saint Gilles and Générac, near Nîmes, France. It's all part of the beauty company's strategy to create an integrated supply chain that is more vertical, ethical and durable, explained Deputy Chief Executive Officer Virginie Courtin. “For 70 years, Clarins has relied on plant science to develop ever more effective and innovative cosmetic formulas,” said Courtin in a statement. “The acquisition of this domain shows this approach of continuous progress toward ever-greater excellence, security and traceability at the service of our customers.” In 2021, Clarins became a member of the Union for Ethical Biotrade. The Domaine, with its 50 hectares of farmland, will become a production and processing site for plants, according to the standards of regenerative agriculture and a laboratory for studying and researching new plant species. According to Clarins, innovative farming practices and a unique hydrological approach will enable this project to effectively regenerate and improve the ecological areas on the site, to couple biodiversity with the highest quality production. It allows Clarins to pursue its goal of combining traceability of raw materials with the highest quality, most effective formulas and ongoing innovation for ever more responsible beauty, according to the company. Clarins purchased Le Domaine de Serraval in Haute-Savoie in 2016. Every year it supplies 2.5 tons of plants for Clarins Laboratories and factories. This second domaine will allow Clarins to radically change scale in terms of production of natural ingredients used in its products, according to the company. The first harvests of the domain are planned by 2025 or 2026, with the ultimate goal being that one-third of the plants needed to produce Clarins products are cultivated in its two domains by 2030. Clarins’ estate has 50 hectares of cultivable land, where the group intends to grow plants to be used in its products as well as a laboratory for the study and research of new species. The domain uses innovative cultural practices and a unique hydrological approach, according to the company. Clarins said it aims to combine traceability of the raw materials it uses with quality and effectiveness of its formulas. The domain’s first cultivation — of 50 tree and plant species — is planned for fall 2024. Those will include prickly pears, quince trees, almond trees, apricot trees, lavender, lemon thyme and blueberries.
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