Dove Rolls Out New Premium Scalp + Hair Therapy Collection

Dove has rolled out nationwide Dove Scalp + Hair Therapy Collection, a new premium range of products for the scalp. Developed with dermatologists and “backed by 65 years of Dove science and expert care,” new Dove Scalp + Hair Therapy offers affordable, accessible and clinically proven results, according to the Unilever-owned brand.

Dove calls the new line a preventative range designed to nourish, strengthen and transform hair from root to tip.

“For the Dove Scalp + Hair Therapy collection, our R&D team dedicated time to scientific development, while drawing upon decades of Dove research, to create a unique approach to scalp care that delivers clinically proven results,” said Beth Labrecque, principal scientist for Dove. “Most people used to overlook the scalp, not knowing that 99% of hair's natural nourishment and strength comes from the scalp. Knowing that the hair bulb (papilla) is the living root of the hair follicle, we created formulas proven to enhance scalp health, thus promoting a nourished environment for hair follicles to thrive.”

As an example, Labrecque noed that the range’s Fullness Restore Density Boost Scalp Serum uses a blend of niacinamide (vitamin B3) to strengthen and moisturize the scalp barrier, peptides and zinc to nourish the follicle and fortify the roots. Additionally, glycerin hydrate and helps encourage a healthy scalp environment.

“We understand that women are increasingly prioritizing scalp care, recognizing it as a vital step in their hair health routine,” said Brian Kennedy, COO, Unilever North America Beauty and Wellbeing. “Dove is committed to providing affordable, effective products that are backed by science and proven to work, and we're proud to offer this collection as a clinically proven addition to your routine, no matter where you are in your scalp health journey.”

There are six products in the line—Dove Scalp + Hair Therapy Fullness Restore Scalp Serum (formulated with niacinamide, glycerin, peptide and zinc) to strengthen the scalp's skin barrier and boost hair density; Dove Scalp + Hair Therapy Clarifying Shampoo (best for oily, fine hair); Dove Scalp + Hair Therapy Strengthening Conditioner (best for oily, fine hair); Dove Scalp + Hair Therapy Hydrating Shampoo (best for dry hair); Dove Scalp + Hair Therapy Hydrating Conditioner (best for dry hair); Dove Scalp + Hair Therapy Root Lift Spray; and Dove Scalp + Hair Therapy Clarifying Foaming Scalp Scrub, a pre-cleansing scalp detox that rebalances the scalp and unclogs pores.

Dove AI Analysis

Dove also developed the Dove AI Scalp + Hair Therapist tool, which will recommend the best Dove Scalp + Hair Therapy products after learning about the user’s hair type and goals. The tool has an interactive,12 question assessment.

The Dove Scalp + Hair Therapy collection is available at major retailers including Amazon, Target, Walmart, CVS, and Walgreens, in-store and online. The suggested retail price is $9.99 per product.

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