Coppertone the official sun care partner of US Soccer and the National Women’s Soccer League (NWSL)

Soccer United Marketing and Bayer HealthCare have announced a multi-year, multi-property partnership making Coppertone the official sun care partner of US Soccer and the National Women’s Soccer League (NWSL). Coppertone will support the US Women’s National Team as it embarks on its journey to the Women’s World Cup this year, and it will also back the US Men’s National Team in this summer’s CONCACAF Gold Cup. The brand will have access to US Soccer branding on packaging and displays, while sampling at local team games and leveraging the partnership in both broadcast and digital advertising. Coppertone will also work closely with US Soccer to have products in the locker room, according to the organization.

The sponsorship is inclusive of the US Men’s and Women’s National Teams, as well as the Youth National Teams and the US Soccer Development Academy. Coppertone will work with several players who will serve as brand ambassadors to spread a message about sun protection.