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The brand sees the move as an opportunity to forge new customer relationships while adapting to the evolving digital landscape.
May 23, 2024
By: Lianna Albrizio
Associate Editor
Apothecary-inspired skincare brand Kiehl’s Since 1851 is expanding its retail presence into the Amazon Premium Beauty Store.
The brand said it saw the move as an opportunity to forge new customer relationships while adapting to the evolving digital landscape.
“Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl’s journey of over 170 years of skincare and innovation,” said John Reed, general manager, Kiehl’s Since 1851. “Inspired by our heritage as a neighborhood apothecary brand, this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale.”
With the new expansion, Kiehl’s now has a dedicated Amazon Premium Beauty storefront, offering customers easy access to products. It also offers customers an extensive product assortment, including new launches like the Better Screen UV Serum SPF 50, Truly Targeted Acne Clearing Solution, and Clearly Corrective Triple Acid Peel, alongside products such as the Ultra Facial Cream, Rare Earth Deep Pore Minimizing Mask, Calendula Herbal Extract Alcohol-Free Toner and Facial Fuel Energizing Face Wash.
Additionally, many of the brand’s bestsellers have been awarded Amazon’s Climate Pledge badge via the Cradle-to-Cradle certification.
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