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The launch event in Finland will feature interactive educational sessions on the science and benefits of the company’s flagship products.
May 31, 2024
By: Lianna Albrizio
Associate Editor
Sabinsa, a global leader in the nutraceutical and cosmeceutical industries, is launching new educational sessions for formulators and marketers.
Sabinsa Knowledge Day will bring information about clinically studied ingredients directly to clients regionally across Europe.
Sabinsa Knowledge Day is a new addition to the company’s education initiatives and augments the Sabinsa on Wheels events, which are longer-term and more extensive education tours. In addition to Sabinsa’s scientists, SOW speakers can include regulatory attorneys, journalists and independent scientists.
The mini-seminar series will offer unique opportunities for learning and engagement, emphasizing the company’s mission to enhance global health through innovative nutraceuticals, officials said.
Sabinsa’s scientists will discuss published studies, various formulation options ranging from capsules to beverages and highlight marketing points where brands can have a clear advantage with Sabinsa’s ingredients. Presentations will be given by Dr. Umar Jan, MBA, president of European operations, and Business Development Manager Iwona Podewska.
The program will kick off on June 4, 2024, at Hotel Mestari in Helsinki, Finland and will feature interactive educational sessions on the science and benefits of Sabinsa’s flagship products, including the EFSA-approved C3 Reduct and the stress-relief ingredient Shagandha (Ashwagandha).
Program Lineup
In addition, the following innovative and clinically studied products will be highlighted:
Nigellin extracted from black cumin seed. Nigellin is known for its anti-allergic, immune-boosting, and anti-inflammatory properties;
Cirpusins is a natural compound that supports healthy weight management and metabolic health;
Silbinol extracted from the heartwood of Pterocarpus marsupium. Silbinol is recognized for its benefits in managing blood sugar levels;
Starmeric is a unique starch derived from turmeric, offering a variety of health benefits including digestive support and anti-inflammatory properties;
LactoSpore is a shelf-stable probiotic known for promoting gut health; and
Saberry is an extract from Amla (Indian gooseberry) rich in beta-glucogallin, supports sugar and lipid balance.
“Educating formulators and marketers about the research behind Sabinsa’s products and providing manufacturing advice has always been appreciated and utilized by brands using our ingredients,” said Shaheen Majeed, global managing director & CEO of Sami-Sabinsa Group. “In addition to conversations at customer’s desks and in trade show booths, this new program is more agile than our big production Sabinsa On Wheels programs, so we can host them in more cities and more often.”
Related
Sabinsa Celebrates 35th Anniversary as It Enters Next Phase of Growth
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