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Zotos Adds To AGEbeautiful Haircolor Line

Six new shades, plus firm adds vitamin E to the formulation.

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By: Christine Esposito

Editor-in-Chief

Zotos Professional has rolled out six new shades of its popular AGEbeautiful Permanent Liqui-Creme Anti-Aging Haircolor and infused the entire line with vitamin E.

Known for its gray coverage, AGEbeautiful Permanent Liqui-Creme Haircolor is debuting a series of new “Flash of Color” shades. According to artistic director Mike Petrizzi, the new shades give a tone-on-tone effect with a diffused yet brilliant layer of color over seemingly natural base colors. The bold-on-basic approach is designed to give clients a luminous, better-than-natural effect to update their look, according to the brand.

The new shades include: 1B Blue Black, 3B Darkest Blue, 4V Dark Plum Brown, 5RR Medium Intense Red, 5RB Medium Raspberry Brown and 6RB Light Raspberry Brown.

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