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Inspired by one of the whisky brand's most popular flavors, blackberry.
June 18, 2024
By: Lianna Albrizio
Associate Editor
Crown Royal has forged a new partnership with beauty and lifestyle creator Jackie Aina.
Crown Royal blackberry-flavored whisky is among the brand’s most popular flavor offerings. Digital creator and entrepreneur Aina’s brand, Forvr Mood, garnered a waitlist of more than 45,000 customers prior to its launch in 2020. Her love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x Forvr Mood candle.
Aptly titled, Berry On Top, the scent is crafted with notes of blackberry, complemented with whisky accord and vanilla.
The exclusive new scent will be unveiled at the Crown Royal Blackberry Stand, an adult twist on the lemonade stand that provides a platform for rising founders via the brand’s partnership with nonprofit organization Black Girl Ventures Foundation. Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.
Black Girl Ventures Foundation is dedicated to providing underrepresented founders with access to community, capital and capacity-building to meet business milestones that lead to economic advancement through entrepreneurship. To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund, where half of the donation will support the BGV Pitch Program.
Limited quantities of the candle will be available online at Forvrmood.com while supplies last.
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