Naples Soap Appoints Past Tommy Hilfiger Executive Gary Sims Company Advisor

Naples Soap Company, Inc. has appointed past Tommy Hilfiger executive Gary Sims as an advisor to build out the company’s portfolio of personal care and wellness brands with a focus on establishing and growing wholesale distribution channels.

Naples Soap Company CEO Deanna Wallin said Sims’ interest in joining the company is a testament to its value and future potential.

“Having been part of building brands like Tommy Hilfiger into billions of dollars in revenue and advised private equity firms in retail, the expertise Gary brings to us is catalytic,” said Wallin.

Sims has led global consumer product companies and advised private equity firms in the areas of strategic planning, branding, product development, supply chain, merchandising, sales, organizational development, licensing, retail and global event management. Encompassing over 30 years of experience, Sims initially specialized in the areas of wholesale and retail apparel and accessories and was part of the original team that drove the growth of the Tommy Hilfiger brand into the billion-dollar-plus range. He was president of Ashworth, where he also led the successful launch of Callaway Golf Apparel.

Since 2013, he has served as the founder and CEO of International Brands Group, a brand management company, with general partnerships in a portfolio of brands and licenses in fashion, sport, digital marketing, hospitality, and wellness. Sims has also launched and/or led successful operations and transactions of several premium brands, including J Lindeberg, William Rast, Robert Graham, Edwin Jeans and Volition America. He is a Folds of Honor Wingman, where he supports the charity in its mission to provide scholarships to the spouses and children of America’s fallen or disabled military.

“Naples Soap Company has the customer passion and loyalty, the retail appeal, product quality and management team to become a major national and international selfcare brand,” said Sims. “I’m so pleased to join the Company as an Advisor and to help guide their trajectory to accelerated growth through omni-channel distribution of their expanding portfolio of brands and products.”