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Nordic skincare brand will roll out into more than 200 stores across the UK and online.
Lumene is continuing its international expansion strategy with its entry into Boots.
With more than 600 new retailer locations opened this year, the Nordic beauty brand says it’s strengthening its position as a key Nordic player in the European beauty market.
Starting in July, a curated selection of Lumene skincare and skincare-infused makeup products will be available in over 200 Boots stores across the UK and on Boots.com. The brand has further strengthened its presence in Central Europe with Lumene’s recent launched at Müller. Further, the brand is now available in over 100 Müller Nature Shops in both Germany and Austria, in addition to its online presence at Müller.com.
Müller, a player in drugstore and perfumery retail, provides Lumene with a strong foothold in these regions, officials said. Earlier this year, Lumeme expanded in Poland, entering more than 300 stores at Hebe. Poland is one of Europe’s biggest beauty markets, and the extended collaboration with Hebe now offers LUMENE an opportunity to connect with an even broader consumer base.
“Lumene’s dedication to quality, sustainability and innovation continues to drive our success across borders,” said Johan Melin, vice president, sales and chief commercial officer at Lumene. “The collaboration with Boots, Müller and Hebe reflects our commitment to building strong partnerships and reaching new locations worldwide. We welcome more European retailers to collaborate with us in advocating for our high-performing sustainable beauty products for a better future.”
Lumene Group said it aims to double its business over the next five years by adding international scale while continuing to lead growth in Finnish beauty categories with the goal of becoming the next big export success from Finland. In 2023, Lumene Group achieved decade-high net sales of nearly $90 million. Per the company, 45% of the net sales came from international markets, with an 11% increase in international growth.
Lumene Group recently acquired the Swedish beauty brand IDA Warg Beauty to add to its beauty portfolio alongside Lumene and Cutrin.
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