Industry News

Kolmar Korea Teams with Amazon to Support Global Expansion of K-Beauty Companies

"K-Beauty Seller Day" promotes K-Beauty innovation.

Kolmar Korea has joined forces with Amazon to support the successful global market entry of K-beauty brands.

Kolmar Korea jointly hosted the Amazon K-Beauty Conference Seller Day with Amazon on June 27 at the InterContinental Hotel in Seoul. Roughly 1,500 attendees were present, including officials from Korean beauty brands as well as those from the distribution and manufacturing sectors, both online and offline. Key attendees included Sang-hyun Yoon, vice president of Kolmar Group; Hyun-gyu Choi, CEO of Kolmar Korea; Jim Yang, executive vice president of Amazon Global Selling Asia Pacific (APAC); and Yuki Suita, head of consumer beauty business at Amazon Japan.

The event comes as K-beauty is growing in popularity on Amazon, with both companies wishing to support Korean beauty companies’ entry into the global market.

K-beauty products on Amazon’s global store rose more than 75% last year. Kolmar Korea is helping to lead this trend by securing new contracts with 253 customers, predominantly indie brands, marking a 48.7% increase from the previous year. The two companies plan to continue identifying standout brands that drive global market trends with compelling concepts and innovative technologies.

At the event, Kolmar Korea established a large-scale booth showcasing skin care, makeup, sun care and cosmetic packages. They also provided customized consultations for the global cosmetics business. Sang-Keun Han, vice director of Kolmar Korea R&D Complex, delivered a lecture entitled, “Deeply Grounded Confidence: The Competitiveness of Korean Cosmetics.”

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