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Available at all Ulta Salons nationwide this summer now until July 20.
July 9, 2024
By: Melissa Meisel
IGK is “taking over” all Ulta Salons nationwide this summer now until July 20. The products are used in the blowout service and also merchandised near the salon section.
IGK’s frizz-fighting Good Behavior collection was designed to smooth summer strands, according to the Happi Top 50 company.
According to Anne-Cecile Brilland, president of IGK, “The IGK Hair Care line was born in IGK Salons, tested on real life clients by our founders and stylists. This Ulta Salon Takeover is a unique opportunity for IGK to connect with Ulta clients via the Ulta salons.
“Ulta’s amazing community of stylists listens to clients and advises them every day, and Ulta clients trust them to bring them solutions that work with their needs and with their life. We are extremely excited and grateful for this fantastic collaboration.”
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