CloroxPro Canada Introduces EcoClean Disinfectant and Cleaner with Plant-Based Ingredients

After success in the US market, CloroxPro Canada is launching the CloroxPro Clorox EcoClean line of plant-based active ingredient cleaners and disinfectants in Canada.

While cleaning professionals are interested in turning to eco-conscious cleaning and disinfecting products, the 2023 Clean Index Survey – conducted in the US and commissioned by CloroxPro – shows that misconceptions exist preventing them from adopting an eco-conscious choice.

The survey revealed that concerns about increased cost (78%), uncertainty of cleaning effectiveness (67%), compromised efficiency of cleaning (58%) and a preference for traditional solutions (52%) were the top reasons preventing cleaning professionals from making the switch.

The CloroxPro Clorox EcoClean range of cleaning and disinfecting products offer Canadians an alternative to traditional cleaners, with a focus on using plant-based active ingredients. Lactic acid, for one, is designed with the safety of users and the environment in mind, and without sacrificing efficacy, according to the makers. In fact, the CloroxPro Clorox EcoClean Disinfecting Cleaner shows similar efficacy to traditional cleaning solutions, disinfecting in two minutes or less, sanitizing in 15 seconds and killing 99.9% of flu viruses and the COVID-19 virus in 30 seconds.

Multi-Purpose Use

CloroxPro Clorox EcoClean products are designed for use in a wide range of shared spaces, including schools, gyms, offices, daycares and other facilities, and offers the same efficacy as traditional disinfecting cleaners while also satisfying the needs of cleaning professionals looking for a more naturally derived, plant-based product.

“EcoClean allows CloroxPro to continue building upon their commitment to providing environmental services professionals with products that align with their desires for a more naturally derived, plant-based disinfectant or cleaner that still performs up to the standard they need and expect,” said Bilal Demachkie, business unit director, CloroxPro Canada. “Since EcoClean is made with naturally derived, plant-based ingredients, we’re able to offer a product that was designed with the safety of users in mind and doesn’t have the harsh smells and traditional cleaners that many cleaning professionals have had to become accustomed to.”