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Rounds out leadership team with highly accomplished individuals who bring a wealth of experience to the company.
August 19, 2024
By: TOM BRANNA
Editor
New Directions Aromatics has filled its C-suite. In January Sergio Pereira became the new CEO of New Directions Aromatics. Since that time, he has rounded out his executive team adding Richard Perri as CFO, Brian Allen as VP of sales and Gina Deli-Cesato as director of HR. They join incumbent members of senior team of Marcelo Hashiba as director of operations and Zach Simbrow as director of marketing and e-commerce. The new team is dedicated to delivering the high-quality defining ingredients that New Directions Aromatics customers have come to expect from them.
“We’ve rounded out the executive team with highly accomplished individuals who bring a wealth of experience to New Directions Aromatics”, said Pereira. “This level of strategic thinking and expertise is what will allow us to be the reliable defining ingredient company for our customers not just today but in the future as well.”
To learn more about New Directions Aromatics,visit www.newdirectionsaromatics.com or email the sales team at [email protected].
About New Directions Aromatics
Established in 1998 in Toronto, Canada, New Directions Aromatics entered the essential oils market with a clear purpose: to redefine quality and reliability. Over time, it expanded the product line to include cosmetic bases, fragrances, and botanical extracts. Today, New Directions Aromatics is a leader in ethically-sourced essential oils and natural raw materials, leveraging a vast network of trusted suppliers to offer competitive wholesale prices.
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