Marketing News

Curology Expands Retail Footprint with Walmart Launch

The brand’s individual non-prescription skincare products can now be shopped at 3,338 Walmart stores nationwide.

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By: Lianna Albrizio

Associate Editor

Curology, a dermatologist-powered and personalized skincare brand, will roll out into Walmart stores nationwide.

Curology’s individual non-prescription skincare products can now be shopped at 3,338 Walmart stores nationwide starting this August.

The news follows the brand’s successful launch at Target at the end of 2022, launch on Amazon in January 2024 and most recently, the launch at CVS Pharmacy stores in July 2024.

“With Walmart known for its Everyday Low Prices, we’re excited to provide Curology non-prescription products to shoppers seeking value,” said Heather Wallace, CEO of Curology. “This retail launch allows us to make dermatologist-approved, effective skincare products accessible to a broader set of consumers so they can get the best possible skin benefits.”

Curology products address a wide range of concerns, from acne to dry skin and more. The Walmart product lineup will include nine dermatologist-developed products to cleanse, moisturize, treat, and protect, including the Emergency Spot Patch, Gentle Cleanser, Cream Moisturizer, Gel Moisturizer, and more.

Walmart shoppers can also exclusively purchase the Acne Care Kit, including Curology’s Acne Cleanser (80ml), Cream Moisturizer (50ml) and Emergency Spot Patch (20 ct).

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