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Eric Pressly’s high-performance haircare brand will now be available in leading salons and select ecommerce platforms in these regions.
September 10, 2024
By: Lianna Albrizio
Associate Editor
Epres, a high-performance haircare brand founded by Olaplex developer Eric Pressly, has expanded into Japan and India.
According to the brand, both countries have rapidly growing beauty industries with a deep appreciation for innovative, high-quality haircare products; and Epres aims to meet that demand.
“Epres represents the future of haircare, designed to meet the needs of both professionals and consumers with scientifically backed, high-performance solutions,” said Pressly. “I’m looking forward to expanding into these markets, bringing our innovative and accessible products to new consumers and professionals where I believe they will resonate strongly.”
Building on the success of previous international launches in Canada, the UK, Spain, Ireland, Sweden, the Netherlands, Denmark, Australia, New Zealand, Vietnam, Singapore, Thailand, Hong Kong and Taiwan, Epres says it’s continuing to make its mark on the global haircare industry by expanding into Japan and India and will now be available in leading salons and select ecommerce platforms in these regions. Known for its advanced technology, Epres offers a unique blend of scientific innovation and practical efficacy, with a focus on repairing and strengthening hair from within.
Go here for our firsthand experience using the products.
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